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Tag: TikTok

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Will a TikTok ban impact creator economy startups? Not really, founders say | TechCrunch


President Joe Biden signed a bill on Wednesday that could ban TikTok – for real this time. After so many false starts and stops, some creator economy founders and their clients are rolling their eyes. They’ve been through this before.

“I think two years ago, this would have been devastating,” Karat Financial co-founder and co-CEO Eric Wei told TechCrunch. “Now… Eh.”

When creators succeed, the startups that work in the creator economy generally succeed as well. Still, Wei isn’t particularly concerned that the friction from a TikTok ban would impact his business, a Series B startup that provides financial services to creators.

“If you build products in startups that help creators make money, then actually, from an addressable market point of view, this is good for you,” Wei said. “Your framing can be like, ‘TikTok is gone, as a creator, you need to be thinking about diversifying and how to support yourself, so here’s XYZ things you can do.’”

The threat of the TikTok ban feels a bit like “The Boy Who Cried Wolf,” even though this time, it’s different. This isn’t just political theater in the form of ongoing Senate hearings. This bill, which would force ByteDance to sell TikTok if it can’t find an American buyer within nine months, made its way through the House and the Senate to Biden’s desk, where he signed it into law.

But the creator landscape looks different now than it did in 2020, when former President Donald Trump tried banning the Chinese-owned app (and, as he runs for president again, he now says he’s opposed to the ban, because it would give Meta too much power). Established creators have had about three years of legal back-and-forth and two different presidencies to prepare their businesses for a world without TikTok.

As Wei scrolls through a large group chat he’s in with other creators, he notes that no one’s too panicked.

“I’m looking through, and there’s some jokes – one guy jokes, ‘My Snapchat shares are about to pop,’ and another said, ‘Let’s make a skit: when TikTokers protest the TikTok ban – who’s in?’” he said. “A third says, ‘TikTok’s about to sue, I’ve been talking with their internals,’ and a fourth one replied, ‘Where’s my popcorn?’”

This isn’t the case for all kinds of creators. Wei notes that TikTok livestreamers and creators that monetize via TikTok Shop could be hit the hardest, since platforms like YouTube Shorts and Instagram Reels aren’t as invested in those features as TikTok. The ban could also be detrimental to politically-oriented creators, since Instagram Reels isn’t a viable alternative for them – the Meta-owned platform has begun limiting the reach of political content. And while the more established creators in Wei’s group chat have been preparing for this for years, the transition away from TikTok could be a huge gut-punch to newer creators who don’t have followings on multiple platforms yet.

“To be clear, no one’s like, ‘This is good for us!” Wei said. But the amount of time creators have had to prepare for this moment has made them better poised to weather the storm.

“This is something that’s been talked about for a very long time, so creators are aware – this is not new,” Harry Gestetner, co-founder and CEO of creator monetization platform Fanfix, told TechCrunch. “The second thing is, this is not an overnight ban. Creators still have about a year to transfer their following, so I am optimistic.”

James Jones – the CEO of Bump, another financial services company for creators – is looking at the situation in parallel.

“There will undoubtedly be a ripple effect amongst the creator community as a result of the TikTok ban,” Jones told TechCrunch. “But creators are getting better at diversifying the ways that they monetize across multiple platforms. We’ve also seen this movie before in the case of Vine, which paved the way for TikTok to fill the void that it left.”

TikTok’s secret sauce is its power to help creators get discovered – more so than other platforms, anyone can blow up on the For You Page. But while Instagram Reels and YouTube Shorts could have been likened to “Kirkland brand TikTok” in 2021, the platforms have since matured.

In TikTok’s initial Creator Fund, a static pool of money distributed among a growing number of eligible creators, few people were supporting themselves on TikTok views alone. This has only recently changed as TikTok transitioned creators into its Creativity Program, which offers a better deal to eligible creators – but not all creators are making videos that fit the bill for that program. So, to make content creation a stable career, they’d have to transition onto other platforms anyway. YouTube Shorts has started sharing ad revenue on short-form videos, similar to its longstanding Partner Program, while Instagram Reels only has occasional, unreliable bonus programs.

Gestetner told TechCrunch that some creators he works with have been disillusioned by TikTok anyway.

“The problems with TikTok go past just the ban,” he said. “Creators so often get their accounts removed on TikTok, or get shadow banned, or get reported, and it’s very difficult to get an answer from TikTok. So we’ve dealt with problems there for years now.”

It’s not as though other platforms don’t share these transparency issues. But these risks have made it essential for creators to not put all their energy into one platform.

“Five years ago, creators were generally on one platform,” he said. “Now, every creator has a minimum of three, and up to five, six or seven platforms they use.”

This necessity of diversification extends beyond just the platforms creators use. Creators also need to generate income from a variety of sources, whether that be through fan memberships, product sales, live performances or courses.

“I think on our business, there will be no impact, or potentially kind of a positive impact,” Gestetner said. “It helps our case, because creators are all skeptical of the big platforms, and they don’t want all of their monetization to be tied to a particular platform.”

In theory, the ban on TikTok could create room in the market for another short-form video app – perhaps one that is not owned by a massive corporation like Meta or Google. But this likely won’t pose another situation like what happened when Elon Musk bought Twitter, and several microblogging apps cropped up seemingly overnight.

“I think a really good example of this is like, remember Triller?” Wei said. “For a while, we were all excited about it, like ‘Oh my god, TikTok’s going away, let’s put money toward Triller!’ But then everyone realized TikTok is not going away. And now it’s years later, and does anyone talk about Triller anymore?”

Well, they might not be talking about Triller either because the company is a walking red flag. In any case, creators won’t have the patience to invest in a nascent platform that might not last, so they’ll have to make due with Instagram, YouTube and Snapchat. That doesn’t mean TikTok won’t be missed, though.

“I think the fans will be affected the most overall,” Gestetner said. “But I do think the Shorts experience and Reels experience is getting very good.”


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TikTok faces a ban in the US, Tesla profits drop and healthcare data leaks | TechCrunch


Welcome, folks, to Week in Review (WiR), TechCrunch’s regular newsletter covering this week’s noteworthy happenings in tech.

TikTok’s fate in the U.S. looks uncertain after President Joe Biden signed a bill that included a deadline for ByteDance, TikTok’s parent company, to divest itself of TikTok within nine months or face a ban on distributing it in the U.S. Ivan writes about how the impact of TikTok bans in other countries could signal what’s to come stateside.

Meanwhile, fallout from the Change Healthcare hack continues. Change, a subsidiary of health insurance giant UnitedHealth, confirmed this week that the ransomware attack targeting it earlier this year resulted in a huge theft of Americans’ private health info, possibly covering “a substantial proportion” of Americans.

And Tesla profits dropped 55% as the EV company contends with increased pressure from hybrid carmakers. The automaker’s growth plan is centered around mysterious cheaper EVs scheduled to launch next year — as well as perhaps a robotaxi. But a recall on the Cybertruck for faulty accelerator pedals certainly won’t help in the interim.

Lots else happened. We recap it all in this edition of WiR — but first, a reminder to sign up to receive the WiR newsletter in your inbox every Saturday.

News

Amazon grocery plan: Amazon launched a new unlimited grocery delivery subscription in the U.S. The plan, which costs $9.99 per month for Amazon Prime users, comes with free deliveries for grocery orders over $35 across Amazon Fresh, Whole Foods Market and other local grocery retailers.

California drones grounded: In more Amazon news, the tech giant confirmed that it’s ending Prime Air drone delivery operations in Lockeford, California. The Central California town of 3,500 was the company’s second U.S. drone delivery site after College Station, Texas; Amazon didn’t offer any details around the setback.

Fisker plans layoffs: Fisker says it’s planning more layoffs less than two months after cutting 15% of its workforce, as the EV startup scrambles to raise cash to stay alive. Fisker expects to seek bankruptcy protection within the next 30 days if it can’t come up with the money.

Stripe expansion: Among a slew of other announcements at its Sessions conference in San Francisco, Stripe said that it’ll be de-coupling payments from the rest of its financial services stack. Given that Stripe previously required businesses to be payments customers in order to use any of its other products, that’s a big change.

Analysis

Rabbit hands onBrian writes about the R1, the first gizmo from AI startup R1. The $199 price point, touchscreen and funky aesthetic from storied design firm Teenage Engineering make the R1 far more accessible than Humane’s Ai Pin, he concludes.

Lab-grown diamonds: Pascal, an Andreessen Horowitz-backed startup, claims it can make high-end jewelry accessible by using lab-grown diamonds chemically and physically akin to natural diamonds but that cost one-twentieth of the price.

AI poetry: An experiment called the Poetry Camera — an actual, physical camera — combines open source technology with playful design and artistic vision. Instead of merely capturing images, the Poetry Camera arranges thought-provoking, AI-generated stanzas based on the visuals it encounters.

Rippling deep dive: Connie interviewed Parker Conrad, the CEO of workforce management startup Rippling, on the company’s new $200 million funding round, new San Francisco lease (the second biggest to be signed in the city this year) and more.


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So are we banning TikTok or what? Also: Can an influencer really tank an $800M company? | TechCrunch


Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday.

Ticktock, TikTok: It’s been a wild week for TikTok. Even as the company starts testing its Twitter competitor in certain markets and launches its luxury secondhand shop in the U.K., it’s finding a lot of friction in the land of the free and the home of the brave: In an episode of “As the TikTok Turns,” the U.S.’s esteemed House of Representatives, in a rare show of bipartisanship, has passed a bill to give TikTok’s parent company a nine-month ultimatum: Sell or face extinction in the U.S. This is like giving your teenager an extra three months to clean their room before grounding them … forever!

The bill also comes with a magic “90-day extension” button for the president’s use only. How thoughtful! It seems this move has appeased some Senate skeptics, and even President Biden is on board. Critics argue this ban could infringe free speech rights and hurt businesses. (Who knew viral dances were so crucial to our economy?) On the flip side, as one lawmaker puts it — consider it less entertainment app ban and more spy balloon deflation.

How powerful are influencers?: The weirdest curveball we saw this week was a reminder that people don’t really understand how journalism or product reviews work. To wit: Humane Ai raised $230 million before the product even left the factory. The hype was real until the Ai Pin dropped at a hefty $699 plus monthly fees, and folks realized it’s a lot of ado about not-a-lot. Don’t shoot the messenger — in this case popular YouTuber Marques Brownlee aka MKBHD, whose crime was <checks notes> “Telling it like it is” with his review titled “The Worst Product I’ve Ever Reviewed … For Now.”

Now, this YouTuber has more subscribers than some countries have people (18 million to be exact; in fact, if his YouTube channel was a country, it would be roughly the 69th most populated country. Nice.). Apparently, being honest equates to “potentially killing someone else’s nascent project,” according to ex-AWS engineer Daniel Vassallo. Funny how an underdog worth $800 million can get its feelings hurt so easily! And by the way, this isn’t a first; MKBHD was also accused of causing Fisker’s downfall with another truth-bomb review last month: “This Is the Worst Car I’ve Ever Reviewed.” Dom and Amanda think it’s notable that a YouTuber is perceived as having the power to make or break a company.

Most interesting startup stories from the week

Poetry Camera takes a photo and prints a poem. Image Credits: Poetry Camera

The next time you’re missing the good ol’ days of squinting through a tiny viewfinder and praying your shot turns out okay, remember Mood.camera. It’s an iOS app that gives you all the uncertainty of analogue photography sans trips to the photo lab. Created by developer Alex Fox, this app says “no thank you” to live previews and editing features, instead focusing on vintage filters and letting fate decide how your photos turn out. Because who doesn’t love a little mystery in their life? Just don’t forget to hold still for three minutes or so while it “develops.” For $1.99/month (or $14.99 one-time fee), you too can experience the thrill of accidentally overexposing every picture on your beach vacation like it’s 1995.

Ever snap a pic of a tree and wish it was poetry? Well, Joyce Kilmer didn’t either. But in the age of AI tech, Kelin Carolyn Zhang and Ryan Mather have decided to bless us with their intriguing spawn — the Poetry Camera! This ain’t your average Insta click-creator; instead of capturing duck faces and dinner plates, it generates thought-provoking (or as thought-provoking as AI can manage) poetry based on its visual encounters. A Raspberry Pi serves as its brain while OpenAI’s GPT-4 spins out verses worthy of Wordsworth (or maybe not). And here’s the kicker: This camera prints out your poetic masterpiece on paper — yes, paper. No digital saving for that extra touch of nostalgia or is it just an easy way to avoid privacy concerns? The jury’s still out. But hey, if you’ve been yearning for a physical memento from your digital existence … snap away!

  • A date shared is a risk halved: Tinder rolled out a new feature called “Share My Date,” enabling users to send details about their upcoming romantic escapades directly from the app. Now your friends can know where you’re going, with who and when. And let’s face it, who doesn’t love a good digital, remote third wheel?
  • Good grief: Here’s something that just might be able to help you navigate that murky maze of sorrow and casseroles. DayNew is a new social platform for dealing with trauma and grief, brought to us by two widows-turned-entrepreneurs who were fed up with the lack of suitable resources available during their own grieving process.
  • No loans for you, students: BloomTech (formerly Lambda School) has been served a big ol’ slice of humble pie by the U.S. Consumer Financial Protection Bureau (CFPB). After pulling back the curtain on their “not-so-risk-free” income share loans and playing fast and loose with job placement stats, the CFPB has placed a 10-year ban on BloomTech’s consumer lending activities.

Most interesting fundraises this week

Image Credits: Betty Laura Zapata/Bloomberg / Getty Images

Breaking news in the world of bling: Pascal, the lab-grown diamond startup, is making it rain with nearly $10 million in VC funding and a hefty revenue forecast. Who needs Drake’s $400,000 diamond-encrusted iPhone case when you can have affordable ice? These cultured gems are so shiny they’ll make your TikTok videos sparkle like a disco ball. Even Andreessen Horowitz couldn’t resist throwing some money at this gem of an idea!

Well, well, well! Last week we got wind that Rippling was about to close a $200 million funding round at a jaw-dropping $13.4 billion valuation. Now founder Parker Conrad has confirmed the news and spilled some juicy details. They were looking for a way to give early employees some liquidity (read: cash money), but investor interest was so high they had to expand their plans. As for going public? That’s somewhere over the rainbow, suggests Conrad.

Other unmissable TechCrunch stories …

Oh, Tesla. With profits dropping faster than a Cybertruck with a stuck accelerator and EV sales feeling the pressure, it seems the automaker is in a bit of a pickle. A 55% dip in profits? Ouch! It appears that slashing EV prices like they’re Black Friday deals hasn’t worked out quite so well for them. Between wars, arson attacks on factories, high-profile layoffs, and new models rolling off the assembly line slower than LA traffic, it seems Tesla has a long list of challenges. Let’s just hope Musk’s plans work out better than the Tesla semi-truck production timeline.

Here’s another handful of stories you might otherwise have missed:

  • Formlabs’ Form 4 breaks cover: Formlabs has been making desktop 3D printing less of a pipe dream and more of a reality; it’s been five years since Form 3 came along — and what better way to celebrate than by releasing an upgraded version? Meet the Form 4. This big boy boasts faster print times (under two hours for most prints), a larger build volume (30% increase) and resolution that apparently rivals injection molding (whatever that means).
  • Bezos’ buzzing brainchild is bailing on California: Amazon’s Prime Air drone delivery operations in Lockeford fold faster than a badly flown origami bird. Why? Well, Amazon mumbled some vague reasons, but the experiment continues in Texas and soon will come to Arizona.
  • The last Post: Oh, Post News. We hardly knew ye … mainly because we still had Twitter. The a16z-funded microblogging platform that popped up like an eager freshman after Elon Musk’s Twitter acquisition is closing its digital doors.
  • Wait, what did you say?: Remember when Rewind promised to help you record your digital life and let you search through it? Well, they’re rebranding as “Limitless,” producing a pendant (or is it a necklace?) that records your conversations.
  • Hiring in robotics: Dust off your circuit boards and plug into the job market, folks, because Brian compiled a beefy list of 74 robotics companies that are hiring! From Advanced Construction Robotics with four roles to Exotec with 17, there’s opportunity aplenty for all you wired whiz kids out there.




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Good news for Rubrik, bad news for TikTok and medium news for early-stage startups | TechCrunch


Rubrik’s strong IPO pricing and warm reception by the public markets after its listing add more weight to the perspective that the public markets are not as closed to tech startups as some thought. If Rubrik’s result isn’t enough to break the logjam, well, maybe there’s something else going on.

But there was a lot more that happened this week, which meant that the Equity crew had a pile of news to get through as always, with a little bit of our own mixed in. Happily it was all pretty darn interesting, so Mary Ann and Alex started with Rubrik before pivoting to Pomelo, a startup that has a very interesting twist on the remittances market.

From there it was time to talk about TikTok. What was once an unfathomable result — TikTok being forced to divest from its parent company or face a ban — became reality pretty darn quickly. The United States is not the first company to ban the service, but we noted during the show that the company we are keeping is not the most enticing. Still, here we are; what does it mean for consumers?

And to close, Early Stage. TechCrunch held its annual early-stage focused event this year, and it was a banger. Not to toot our own horn, but it was the second year in a row that our shindig in Boston was packed, useful and lots of fun. The coffee was even good. At a tech conference. Alex had notes.

Equity is back on Monday, thanks for hanging out with us!

Equity is TechCrunch’s flagship podcast and posts every Monday, Wednesday and Friday, and you can subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

You also can follow Equity on X and Threads, at @EquityPod.

For the full interview transcript, for those who prefer reading over listening, read on, or check out our full archive of episodes over at Simplecast.




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Gen Z is losing its political voice on social media | TechCrunch


President Joe Biden signed the bill this week that could ban TikTok from the U.S. if its parent company ByteDance doesn’t sell the platform. According to young political content creators, the ban could decimate Gen Z’s access to political news and information.

“An unfortunately large amount of 18- to 24-year-olds find out information about local elections from TikTok, so my heart is breaking,” Emma Mont, a political content creator, told TechCrunch. According to the Pew Research Center, about a third of American adults between ages 18 and 29 regularly get their news from TikTok.

“I think it’s going to have an impact not only on the people who provide information, but also the people who receive that information,” Mont said. “Part of the reason I make the content I do is that I know there’s someone who’s watching and this is the first time they’re ever gonna learn about Roe v. Wade, or whatever I’m talking about.”

For most content creators, the transition away from TikTok is difficult, but not insurmountable — many full-time creators already cultivate multi-platform followings, rather than depending on one platform, in preparation for this exact kind of worst-case scenario (remember Vine?).

Instagram Reels is a clear alternative to TikTok, but for political creators, it’s not a real option. As of March, Instagram is filtering out political content from users that you don’t already follow. That means that it’s basically impossible for political creators and activists to reach a wider audience.

“I think it’s ridiculous,” said Pratika Katiyar, a Northeastern University student and research assistant at Harvard’s Berkman Klein Center for Internet & Society. “There’s no need for Instagram to limit political content. That’s just driving users away from their platforms.”

Even before Instagram’s recent policy update, users alleged that their posts about the war in Gaza were being suppressed. Meta communications director Andy Stone chalked up these complaints to a “bug” that had “nothing to do with the subject matter” of the posts.

“I post a lot on my [Instagram] story about politics and the work I’m doing, and it’s becoming really, really hard,” Katiyar told TechCrunch. “There’s no way to get visibility anymore on Instagram, and now with the limiting of political content, I just fear that’s being compounded.”

These gripes have been so prevalent among creators that Instagram head Adam Mosseri addressed the issue on Threads.

“Before some of you say ‘the algorithm’ is the culprit, understand that ranking and recommendations *increase* the amount of posts people get to,” Mosseri wrote.

Lawmakers are adamant that this bill isn’t a ban. Rather, they say it’s forced divestiture of TikTok from its Chinese parent company. But ByteDance could have a hard time finding an American company that can afford to buy TikTok without raising antitrust concerns. Even if it does find a buyer, the Chinese government has the power to block a forced sale anyway.

All the while, President Biden’s reelection campaign is posting multiple TikToks per day, accumulating over 300,000 followers since creating the account in February.

“I’m even more surprised that Biden signed it into law,” TikTok creator Annie Silkaitis told TechCrunch. “I think it’s going to be such a hot topic this year, his campaign being on the app while he’s actively trying to ban it or force them to sell it. It just feels very hypocritical.”

An obstacle for Biden’s campaign

Biden’s decision to set up shop on TikTok makes sense: It’s a platform where more than 170 million Americans spend their time. This is especially true of younger voters, who are part of a key voting bloc with a historically low turnout. But Biden’s presence on the app, which he’s helping to ban, rubs users the wrong way.

“Being on TikTok is a brilliant campaign move, but I do think it’s a bit of a shot in the foot to take it away,” Mont said. “How do you come to terms with these two true things, that you’re banning TikTok and your campaign has had a lot of traction on TikTok?”

In any case, if TikTok does get banned, it won’t get removed from app stores until solidly after Election Day. Per the version of the bill that Biden signed, ByteDance has nine months to divest TikTok, with a 90-day possible extension. Plus, TikTok is expected to mount a substantial legal challenge against the legislation.

Biden’s stance on TikTok may still impact him in November, though.

“With TikTok being banned, that was one of the biggest news sources for Gen Z. It was a place where people felt like their voices were heard. And now that’s being taken away,” Katiyar said. “I think that’s concerning for how the election is going to turn out. And I do think people will hesitate to vote now… We feel like no one is really listening to our concerns right now.”

Voter turnout in the 18- to 29-year-old bloc is already expected to be lower in 2024 than 2020, a Harvard Youth Poll shows.

Not only does this move hurt Biden’s chance at securing the youth vote, but he’s also failing to capitalize on the power of the internet. Though the Biden campaign has been meeting with creators, the president’s organic reach could be limited if online activists feel complacent about his run.

Online momentum can shape an election. During the 2020 election cycle, for example, teens across the U.S. organized online for Senator Ed Markey (D-MA), dubbing themselves the “Markeyverse.” Most of them weren’t even eligible to vote in the Massachusetts Senate race, whether due to their age or residence, but supported the senator for his stance on curbing climate change. This network of Markey fan accounts helped propel the incumbent to victory over a formidable challenger, Representative Joe Kennedy III.

“Engaging young people online in a way that speaks to them gets them excited about political races that they might otherwise have not had any kind of stake in,” Mont said.

But TikTok users are unlikely to rally behind Biden in any way that’s reminiscent of the Markeyverse.

Some creators are frustrated about their lack of context for the TikTok ban. While the Senate has been party to closed-door briefings about TikTok’s threat to national security, very little information has been made apparent in public hearings. Those hearings have only served to show how little our legislators understand about the internet — last year, Representative Richard Hudson (R-NC) asked TikTok CEO Shou Zi Chew if TikTok accesses Wi-Fi.

“If President Biden went out today and said China is intentionally putting X-Y-Z on your TikTok feed, I’d be like, ‘Okay, thank you for telling me, that’s all I needed.’ But it’s all very like, ‘Oh, we don’t understand the algorithm.’ Well, we don’t understand a lot of algorithms!” Mont said. “My biggest gripe about all of this as a political content creator is like, how much data do Mark Zuckerberg and Elon Musk have access to?”

Creators likely won’t be getting any answers soon. For now, they’re locked in limbo.

“It’s something that I’m gonna probably be talking about every day until anything happens, which likely won’t be for another year or two, which is scary to think,” said Silkaitis. “How drawn out is this going to be?”




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Is TikTok getting banned? Not yet, but you should explore alternatives | TechCrunch


As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you need to fill the void left by the popular app at some point in the future.

On Wednesday, President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell the app within a year, bringing the possibility of TikTok ban closer than ever before. However, given the one-year timeline, TikTok isn’t going to vanish immediately, especially since the company has vowed to fight the bill in court.

China is also expected to block a sale because the Chinese government would need to approve the transfer of the app’s algorithms. And if ByteDance does sell TikTok, it would likely be without the app’s algorithms, which means that if TikTok does avoid a ban, there’s a possibility that the app might look different from what millions of Americans have become accustomed to.

Given all of these scenarios, it’s not too early to start considering other platforms. While there’s no 1:1 TikTok replacement, there are some viable options to consider that offer a similar experience. Many companies have spent the last few years building out TikTok clones within their own products, and some of them are worth considering.

Instagram Reels

Image Credits: Meta

Instagram’s Reels product is arguably the most popular TikTok clone, and with good reason. Many of the videos are the same, as creators often share the same content that they post on TikTok to Instagram Reels. Plus, a lot of the trending sounds and topics on TikTok eventually make their way over to Instagram Reels. Because a lot of the content is the same, Instagram Reels might be the best option for a TikTok alternative.

However, given that TikTok’s algorithm is largely unmatched, Instagram Reels might not be able to surface videos you’re interested in on the same level that TikTok can. But Instagram has been enhancing the Reels recommendation algorithm, so we can probably expect it to get better over time.

If you’re someone who uses TikTok as a sort of search engine to find places to explore or eat around you, Reels might be the best alternative for you because the feed features a “Nearby” tab that surfaces content related to your geographic location.

If a TikTok ban becomes a reality, Instagram Reels will likely become the most popular home for short-form video content because it already largely dominates the social media landscape, which is why you might want to check it out and get used to it if you haven’t already.

YouTube Shorts

Image Credits: YouTube

YouTube is another platform that has been building out a TikTok-like product. YouTube Shorts might be the best TikTok alternative for you if you’re someone who likes to find new music on TikTok, given that YouTube Shorts has access to YouTube’s vast library of songs and music videos, something that TikTok no longer has due to its spat with Universal Music Group.

YouTube Shorts also has an advantage that other services on this list don’t, which is an integration with a popular long-form video content platform. Millions of people around the world already go to YouTube every day to watch content, so if TikTok were to get banned, YouTube has the potential to become the go-to place for short-form content as well, especially if popular TikTok creators choose it as the new home of their content.

Unfortunately, the content on YouTube Shorts often isn’t as engaging as it can be on platforms like TikTok or Instagram Reels, as it sometimes features content that has been reposted from longer YouTube videos. Still, you could search for content that you want to see and find videos based on hashtags or keywords.

Snapchat Spotlight

Image Credits: Snapchat

Snapchat’s Spotlight feed is another viable TikTok alternative if you’re looking for short and entertaining content. Unlike TikTok and Instagram Reels, Spotlight generally only surfaces funny and lighthearted videos. You likely won’t find political or news content on the feed, which could be a selling point for some users.

Spotlight features a trending section where you can watch popular videos based on different topics and songs that are having a moment. Similar to TikTok and Instagram Reels, you can search for content based on keywords and hashtags.

However, one of the biggest cons when it comes to Snapchat Spotlight is that it has struggled to go beyond its younger users. Given that adults are more likely to use a platform like TikTok or Instagram Reels, you might not find the content on Spotlight as engaging because it mostly caters to younger audiences.

Unfortunately, the comments section on Spotlight videos isn’t as great as it is on platforms like TikTok or Instagram Reels, where sometimes the top comments can be more entertaining than the video itself.

Fanbase

Image Credits: Fanbase

Fanbase is a subscription-based social network that is essentially a combination of TikTok, Instagram, Patreon, Clubhouse, and Snapchat. The app features short-form videos, images, long-form videos, Stories, livestreams, and audio rooms. While the app is free to use, you can pay a subscription to get access to exclusive content.

What makes Fanbase a possible alternative to TikTok is the app’s “Flickz” feed. Like TikTok, Flickz includes a feed for discovery and another feed dedicated to content from creators you follow. You can find all sorts of content on Fanbase, including videos on sports, cooking, music, humor, and more.

The app was founded with the mission of valuing and platforming Black creators, whose content is often appropriated or undervalued on traditional social media platforms. Fanbase is an ad-free platform that promises to never shadowban or suppress content.

Zigazoo

Image Credits: Zigazoo

Zigazoo is a relatively new short-form video platform aimed at young users and could be a good TikTok alternative for kids and teens. The app features lighthearted and playful videos and is considered a safer alternative to TikTok, as it doesn’t have a comments feature and has strict moderation policies.

The app lets users browse through or create short videos based on challenges or educational prompts. Zigazoo also features fun dancing videos, which is one of TikTok’s most popular content categories. Like TikTok and Instagram Reels, the app includes different effects, sounds, and filters for video.

The platform is poised for success, as it has raised a total of $20 million from notable investors like Jimmy Kimmel, Serena Williams, TikTok stars Charli and Dixie D’Amelio, and the NBA.

While the app isn’t a TikTok replacement for adults, it’s a great alternative for younger users, especially those with parents who are concerned about TikTok’s potential harm to kids and teens.

Reddit

Image Credits: stockcam / Getty Images

Reddit might not be the first platform you think of when considering TikTok alternatives, but the app’s video feed is worth checking out, especially if you already frequent the app. The platform offers a video feed that features popular short-form content that you can swipe through. There’s also a comment section that you can access by swiping up.

It’s worth noting that the content in the feed is somewhat different from the videos you see on TikTok. While TikTok often shows you content directly from creators, Reddit’s video feed often surfaces reposted viral videos that people have been discussing.

If you’re someone who mainly goes to TikTok for viral, funny videos, then Reddit’s video feed might be a good place for you to get your short-form video fix.

LinkedIn

Image Credits: Nikolas Kokovlis / NurPhoto / Getty Images

You might be wondering why LinkedIn is on this list, but hear me out. TechCrunch reported last month that LinkedIn is testing a new TikTok-like video feed in its app. The feed features content about news events, politics, career growth, office humor, professionalism, and more. If you’re someone whose TikTok “For You” feed often includes content like this, then LinkedIn’s TikTok clone could be a viable alternative for you.

Since the feed is still pretty new, LinkedIn has the potential to build out a viable TikTok alternative for adults. There’s already chatter about how LinkedIn has been able to compete with X (following the chaos after Musk purchased it), so there’s potential for LinkedIn to take on TikTok as well. We’ll just have to wait and see.

Vine

Image Credits: Jakub Porzycki/NurPhoto / Getty Images

Now, before you get too excited, no, Vine isn’t back.

However, X owner Elon Musk has teased the return of Vine since he purchased the social network formerly known as Twitter. On one occasion, Elon asked his followers if he should bring back Vine. In another instance, he responded “Very well” to a tweet calling for the return of Vine.

As a refresher: Vine was incredibly popular in the early- to mid-2010s but was shut down in 2017 after Twitter purchased it. The move was quite controversial, and since then, many popular Vine creators have moved to TikTok or YouTube.

If TikTok were to get banned, it would make sense for Musk and X Corp to bring back Vine and capitalize on the loss of TikTok. Given that Vine is largely credited for the emergence of short-form videos, the app would have the potential to make a great comeback.

Of course, there’s the question of whether the app would stick to its original seven-second limit. It’s been years since Vine popularized the short-form video format, and people’s appetites for content have gone beyond seven seconds, as TikTok and Instagram Reels let you post longer videos. Regardless of what a relaunch would look like, I think it’s safe to say that people would be interested, especially if TikTok was no longer a player in the short-form video market.




Software Development in Sri Lanka

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Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch


As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. The company is touting the success of its short-from video feed a day after President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell it within a year.

Snap says overall time spent watching content globally grew year-over-year, driven primarily by increases in total time spent watching Spotlight and creator Stories. The company says it has built more advanced ranking models over the past year that are driving improvements in content engagement.

The app had 422 million daily active users in Q1 2024, an increase of 39 million, or 10% year-over-year. Snapchat+ subscribers also more than tripled year-over-year, surpassing 9 million subscribers in the quarter.

Snap plans to continue to invest in generative AI models for the creation of Lenses on the platform, noting that the number of ML and AI Lenses viewed by users increased by more than 50% year-over-year.

The company’s revenue for the quarter increased 21% to $1,195 million, marking a return to double-digit growth. In its letter to investors, Snap attributes the growth to improvements that it made to its advertising platform, along with an increase in demand for its direct-response (DR) advertising solutions. The company says the number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

Snap shares rose more than 26% in extended trading on Thursday.

The company, which laid off 10% of its workforce in Februrary, now says it expects headcount to “grow modestly as we move through 2024.”

Snap’s earnings release comes a day after Meta reported 27% growth for its first quarter. However, Meta’s shares plunged on weak revenue guidance and plans to invest “aggressively” in AI.


Software Development in Sri Lanka

Robotic Automations

Is TikTok getting banned? Not yet, but that doesn't mean you shouldn't explore alternatives | TechCrunch


As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you’re left to fill the void left by the popular app at some point in the future.

On Wednesday, President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell the app within a year, bringing the possibility of TikTok ban closer than ever before. However, given the one-year timeline, TikTok isn’t going to vanish immediately, especially since the company has vowed to fight the bill in court.

China is also expected to block a sale because the Chinese government would need to approve the transfer of the app’s algorithms. And if ByteDance does sell TikTok, it would likely be without the app’s algorithms, which means that if TikTok does avoid a ban, there’s a possibility that the app might look different from what millions of Americans have become accustomed to.

Given all of these scenarios, it’s not too early to start considering other platforms. While there’s no 1:1 TikTok replacement, there are some viable options to consider that offer a similar experience. Many companies have spent the last few years building out TikTok clones within their own products, and some of them are worth considering.

Instagram Reels

Image Credits: Meta

Instagram’s Reels product is arguably the most popular TikTok clone, and with good reason. Many of the videos are the same, as creators often share the same content that they post on TikTok to Instagram Reels. Plus, a lot of the trending sounds and topics on TikTok eventually make their way over to Instagram Reels. Because a lot of the content is the same, Instagram Reels might be the best option for a TikTok alternative.

However, given that TikTok’s algorithm is largely unmatched, Instagram Reels might not be able to surface videos you’re interested in on the same level that TikTok can. But, Instagram has been enhancing the Reels recommendation algorithm, so we can probably expect it to get better overtime.

If you’re someone who uses TikTok as a sort of search engine to find places to explore or eat around you, Reels might be the best alternative for you because the feed features a “Nearby” tab that surfaces content related to your geographic location.

If a TikTok ban becomes a reality, Instagram Reels will likely become the most popular home for short-form video content because it already largely dominates the social media landscape, which is why you might want to check it out and get used to it if you haven’t already.

YouTube Shorts

Image Credits: YouTube

YouTube is another platform that has been building out a TikTok-like product. YouTube Shorts might be the best TikTok alternative for you if you’re someone who likes to find new music on TikTok, given that YouTube Shorts has access to YouTube’s vast library of songs and music videos, something that TikTok no longer has due to its spat with Universal Music Group.

YouTube Shorts also has an advantage that other services on this list don’t, which is an integration with a popular long-form video content platform. Millions of people around the world already go to YouTube every day to watch content, so if TikTok were to get banned, YouTube has the potential to become the go-to place for short-form content as well, especially if popular TikTok creators choose it as the new home of their content.

Unfortunately, the content on YouTube Shorts often isn’t as engaging as it can be on platforms like TikTok or Instagram Reels, as it sometimes features content that has been reposted from longer YouTube videos. Still, you could search for content that you want to see and find videos based on hashtags or keywords.

Snapchat Spotlight

Image Credits: Snapchat

Snapchat’s Spotlight feed is another viable TikTok alternative if you’re looking for short and entertaining content. Unlike TikTok and Instagram Reels, Spotlight generally only surfaces funny and lighthearted videos. You likely won’t find political or news content on the feed, which could be a selling point for some users.

Spotlight features a trending section where you can watch popular videos based on different topics and songs that are having a moment. Similar to TikTok and Instagram Reels, you can search for content based on keywords and hashtags.

However, one of the biggest cons when it comes to Snapchat Spotlight is that it has struggled to go beyond its younger users. Given that adults are more likely to use a platform like TikTok or Instagram Reels, you might not find the content on Spotlight as engaging because it mostly caters to younger audiences.

Unfortunately, the comments section on Spotlight videos isn’t as great as it is on platforms like TikTok or Instagram Reels, where sometimes the top comments can be more entertaining than the video itself.

Fanbase

Image Credits: Fanbase

Fanbase is a subscription-based social network that is essentially a combination of TikTok, Instagram, Patreon, Clubhouse, and Snapchat. The app features short-form videos, images, long-form videos, Stories, livestreams, and audio rooms. While the app is free-to-use you can pay a subscription to get access to exclusive content.

What makes Fanbase a possible alternative to TikTok is the app’s “Flickz” feed. Like TikTok, Flickz includes a feed for discovery and another feed dedicated to content from creators you follow. You can find all sorts of content on Fanbase, including videos on sports, cooking, music, humor, and more.

The app was founded with the mission of valuing and platforming Black creators, whose content is often appropriated or undervalued on traditional social media platforms. Fanbase is an ad-free platform that promises to never shadowban or suppress content.

Zigazoo

Image Credits: Zigazoo

Zigazoo is a relatively new short-form video platform aimed at young users and could be a good TikTok alternative for kids and teens. The app features lighthearted and playful videos and is considered a safer alternative to TikTok, as it doesn’t have a comments feature and has strict moderation policies.

The app lets users browse through or create short videos based on challenges or educational prompts. Zigazoo also features fun dancing videos, which is one of TikTok’s most popular content categories. Like TikTok and Instagram Reels, the app includes different effects, sounds, and filters for video.

The platform is poised for success, as it has raised a total of $20 million from notable investors like Jimmy Kimmel, Serena Williams, TikTok stars Charli and Dixie D’Amelio, and the NBA.

While the app isn’t a TikTok replacement for adults, it’s a great alternative for younger users, especially those with parents who are concerned about TikTok’s potential harm to kids and teens.

Reddit

London, UK – July 31, 2018: The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.

Reddit might not be the first platform you think of when considering TikTok alternatives, but the app’s video feed is worth checking out, especially if you already frequent the app. The platform offers a video feed that features popular short-form content that you can swipe through. There’s also a comment section that you can access by swiping up.

It’s worth noting that the content in the feed is somewhat different from the videos you see on TikTok. While TikTok often shows you content directly from creators, Reddit’s video feed often surfaces reposted viral videos that people have been discussing.

If you’re someone who mainly goes to TikTok for viral, funny videos, then Reddit’s video feed might be a good place for you to get your short-form video fix.

LinkedIn

Image Credits: Nikolas Kokovlis / NurPhoto / Getty Images

You might be wondering why LinkedIn is on this list, but hear me out. TechCrunch reported last month that LinkedIn is testing a new TikTok-like video feed in its app. The feed features content about news events, politics, career growth, office humor, professionalism, and more. If you’re someone whose TikTok ‘For You’ feed often includes content like this, then LinkedIn’s TikTok clone could be a viable alternative for you.

Since the feed is still pretty new, LinkedIn has the potential to build out a viable TikTok alternative for adults. There’s already chatter about how LinkedIn has been able to compete with X (following the chaos after Musk purchased it), so there’s potential for LinkedIn to take on TikTok as well. We’ll just have to wait and see.

Vine

Image Credits: Jakub Porzycki/NurPhoto / Getty Images

Now before you get too excited, no, Vine isn’t back.

However, X owner Elon Musk has teased the return of Vine since he purchased the social network formerly known as Twitter. On one occasion, Elon asked his followers if he should bring back Vine. In another instance, he responded “Very well” to a tweet calling for the return of Vine.

As a refresher: Vine was incredibly popular in the early-to-mid 2010s, but was shut down in 2017 after Twitter purchased it. The move was quite controversial, and since then, many popular Vine creators have moved to TikTok or YouTube.

If TikTok were to get banned, it would make sense for Musk and X Corp to bring back Vine and capitalize on the loss of TikTok. Given that Vine is largely credited for the emergence of short-form videos, the app would have the potential to make a great comeback.

Of course, there’s the question of whether the app would stick to its original 7-second limit. It’s been years since Vine popularized the short-form video format, and people’s appetites for content have gone beyond 7 seconds, as TikTok and Instagram Reels let you post longer videos. Regardless of what a relaunch would look like, I think it’s safe to say that people would be interested, especially if TikTok was no longer a player in the short-form video market.




Software Development in Sri Lanka

Robotic Automations

Breaking down TikTok's legal arguments around free speech, national security claims | TechCrunch


Social media platform TikTok says that a bill banning the app in the U.S. is “unconstitutional” and that it will fight this latest attempt to restrict its use in court.

The bill in question, which President Joe Biden signed Wednesday, gives Chinese parent company ByteDance nine months to divest TikTok or face a ban on app stores to distribute the app in the U.S. The law received strong bipartisan support in the House and a majority Senate vote Tuesday, and is part of broader legislation including military aid for Israel and Ukraine.

“Make no mistake. This is a ban. A ban on TikTok and a ban on you and YOUR voice,” said TikTok CEO Shou Chew in a video posted on the app and other social media platforms. “Politicians may say otherwise, but don’t get confused. Many who sponsored the bill admit that a TikTok ban is their ultimate goal…It’s actually ironic because the freedom of expression on TikTok reflects the same American values that make the United States a beacon of freedom. TikTok gives everyday Americans a powerful way to be seen and heard, and that’s why so many people have made TikTok a part of their daily lives,” he added.

This isn’t the first time the U.S. government has attempted to ban TikTok, something several other countries have already implemented.

TikTok is based in Los Angeles and Singapore, but it’s owned by Chinese technology giant ByteDance. U.S. officials have warned that the app could be leveraged to further the interests of an “entity of concern.”

In 2020, former President Donald Trump issued an executive order to ban TikTok’s operations in the country, including a deadline for ByteDance to divest its U.S. operations. Trump also tried to ban new downloads of TikTok in the U.S. and barred transactions with ByteDance after a specific date.

Federal judges issued preliminary injunctions to temporarily block Trump’s ban while legal challenges proceeded, citing concerns about violation of First Amendment rights and lack of sufficient evidence demonstrating that TikTok posted a national security threat.

After Trump left office, Biden’s administration picked up the anti-TikTok baton. Today, the same core fundamentals are at stake. So why do Congress and the White House think the outcome will be different?

TikTok has not responded to TechCrunch’s inquiry as to whether it has filed a challenge in a district court, but we know it will because both Chew and the company have said so.

When the company makes it in front of a judge, what are its chances of success?

TikTok’s ‘unconstitutional’ argument against a ban

“In light of the fact that the Trump administration’s attempt in 2020 to force ByteDance to sell TikTok or face a ban was challenged on First Amendment grounds and was rejected as an impermissible ‘indirect regulation of informational materials and personal communications,’ coupled with last December’s federal court order enjoining enforcement of Montana’s law that sought to impose a statewide TikTok ban as a ‘likely’ First Amendment violation, I believe this latest legislation suffers from the same fundamental infirmity,” Douglas E. Mirell, partner at Greenberg Glusker, told TechCrunch.

In other words, both TikTok as a corporation and its users have First Amendment rights, which a ban threatens.

In May 2023, Montana Governor Greg Gianforte signed into law a bill that would ban TikTok in the state, saying it would protect Montanans’ personal and private data from the Chinese Communist Party. TikTok then sued the state over the law, arguing that it violated the Constitution and the state was overstepping by legislating matters of national security. The case is still ongoing, and the ban has been blocked while the lawsuit progresses.

Five TikTok creators separately sued Montana arguing the ban violated their First Amendment rights and won. This ruling thus blocked the Montana law from going into effect and essentially stopped the ban. A U.S. federal judge claimed the ban was an overstep of state power and also unconstitutional, likely a violation of the First Amendment. That ruling has set a precedent for future cases.

TikTok’s challenge to this latest federal bill will likely point to that court ruling, as well as the injunctions to Trump’s executive orders, as precedent for why this ban should be reversed.

TikTok may also argue that a ban would affect small and medium-sized businesses that use the platform to make a living. Earlier this month, TikTok released an economic impact report that claims the platform generated $14.7 billion for small- to mid-sized businesses last year, in anticipation of a ban and the need for arguments against it.

The threat to ‘national security’

Mirell says courts do give deference to the government’s claims about entities being a national security threat.

However, the Pentagon Papers case from 1971, in which the Supreme Court upheld the right to publish a classified Department of Defense study of the Vietnam War, establishes an exceptionally high bar for overcoming free speech and press protections.

“In this case, Congress’ failure to identify a specific national security threat posed by TikTok only compounds the difficulty of establishing a substantial, much less compelling, governmental interest in any potential ban,” said Mirell.

However, there is some cause for concern that the firewall between TikTok in the U.S. and its parent company in China isn’t as strong as it appears.

In June 2022, a report from BuzzFeed News found that U.S. data had been repeatedly accessed by staff in China, citing recordings from 80 TikTok internal meetings. There have also been reports in the past of Beijing-based teams ordering TikTok’s U.S. employees to restrict videos on its platform or that TikTok has told its moderators to censor videos that mentioned things like Tiananmen Square, Tibetan independence or banned religious group, Falun Gong.

In 2020, there were also reports that TikTok moderators were told to censor political speech and suppress posts from “undesirable users” – the unattractive, poor, and disabled — which shows the company is not afraid to manipulate the algorithm for its own purposes.

TikTok has largely brushed off such accusations, but following BuzzFeed’s reporting, the company said it would move all U.S. traffic to Oracle’s infrastructure cloud service to keep U.S. user data private. That agreement, part of a larger operation called “Project Texas,” is focused on furthering the separation of TikTok’s U.S. operations from China and employing an outside firm to oversee its algorithms. In its statements responding to Biden’s signing of the TikTok ban, the company has pointed to the billions of dollars invested to secure user data and keep the platform free from outside manipulation as a result of Project Texas and other efforts.

Yaqui Wang, China research director at political advocacy group Freedom House, believes the data privacy issue is real.

“There’s a structural issue that a lot of people who don’t work on China don’t understand, which is that by virtue of being a Chinese company – any Chinese company whether you’re public or private – you have to answer to the Chinese government,” Wang told TechCrunch, citing the Chinese government’s record for leveraging private companies for political purposes. “The political system dictates that. So [the data privacy issue] is one concern.”

“The other is the possibility of the Chinese government to push propaganda or suppress content that it doesn’t like and basically manipulate the content seen by Americans,” she continued.

Wang said there isn’t enough systemic information at present to prove the Chinese government has done this in regards to U.S. politics, but the threat is still there.

“Chinese companies are beholden to the Chinese government which absolutely has an agenda to undermine freedom around the world,” said Wang. She noted that while China doesn’t appear to have a specific agenda to suppress content or push propaganda in the U.S. today, tensions between the two countries continue to rise. If a future conflict comes to a head, China could “really leverage TikTok in a way they’re not doing now.”

Of course, American companies have been at the center of attempts by foreign entities to undermine democratic processes, as well. One need look no further than the Cambridge Analytica scandal and Russia’s use of Facebook political ads to influence the 2016 presidential election, as a high-profile example.

That’s why Wang says more important than a ban on TikTok is comprehensive data privacy law that protects user data from being exploited and breached by all companies.

“I mean if China wants Facebook data today, it can just purchase it on the market,” Wang points out.

TikTok’s chances in court are unclear

The government has a hard case to prove, and it’s not a sure decision one way or the other. If the precedent set by past court rulings is applied in TikTok’s future case, then the company has nothing to worry about. After all, as Mirell has speculated, the TikTok ban appears to have been added as a sweetener needed to pass a larger bill that would approve aid for Israel and Ukraine. However, the current administration might also have simply disagreed with how the courts have decided to limit TikTok in the past, and want to challenge that.

“When this case goes to court, the Government (i.e., the Department of Justice) will ultimately have to prove that TikTok poses an imminent threat to the nation’s national security and that there are no other viable alternatives for protecting that national security interest short of the divestment/ban called for in this legislation,” Mirell told TechCrunch in a follow-up email.

“For its part, TikTok will assert that its own (and perhaps its users’) First Amendment rights are at stake, will challenge all claims that the platform poses any national security risk, and will argue that the efforts already undertaken by both the Government (e.g., through its ban upon the use of TikTok on all federal government devices) and by TikTok itself (e.g., through its ‘Project Texas’ initiative) have effectively mitigated any meaningful national security threat,” he explained.

In December 2022, Biden signed a bill prohibiting TikTok from being used on federal government devices. Congress has also been considering a bill called the Restrict Act that gives the federal government more authority to address risks posed by foreign-owned technology platforms.

“If Congress didn’t think that [Project Texas] was sufficient, they could draft and consider legislation to enhance that protection,” said Mirell. “There are plenty of ways to deal with data security and potential influence issues well short of divestment, much less a ban.”




Software Development in Sri Lanka

Robotic Automations

The impact of TikTok's ban in other countries could signal what's ahead for the U.S. | TechCrunch


On April 24, U.S. President Joe Biden signed a bill that would ban TikTok if its owner ByteDance doesn’t sell the app.

The bill requires ByteDance to secure a deal within nine months, with a 90-day extension available to close it. After this deadline, the U.S. will bar app stores from listing the app.

TikTok will challenge this decision in courts with a long legal battle ahead of us. But many countries worldwide have already banned the app, and ByteDance hasn’t had a chance to revive it. These moves impacted ByteDance’s operations in those countries, creators, as well as startups related to the creator economy.

Here’s how those bans are playing out in other markets.

  • India: This is perhaps the most well-known TikTok ban as India is one of the biggest consumer markets in the world. In June 2020, the Indian government banned the short video app along with many other Chinese apps citing national security reasons. ByteDance’s other popular app Helo was also a part of the list of banned apps at that time.

Members of the Working Journalist of India (WJI) hold placards urging citizens to remove Chinese apps and stop using Chinese products during a demonstration against the Chinese newspaper Global Times, in New Delhi on June 30, 2020. – TikTok on June 30 denied sharing information on Indian users with the Chinese government, after New Delhi banned the wildly popular app citing national security and privacy concerns.
“TikTok continues to comply with all data privacy and security requirements under Indian law and have not shared any information of our users in India with any foreign government, including the Chinese Government,” said the company, which is owned by China’s ByteDance. (Photo by Prakash SINGH / AFP) (Photo by PRAKASH SINGH/AFP via Getty Images)

  • Afghanistan: In 2022, the Taliban banned TikTok along with PlayerUnkown’s Battleground (PUBG) for “misleading youth.” In February, Wired reported that many creators in the country used VPNs to make videos and reach different audiences through TikTok. The report noted that TikTok users in Afghanistan were estimated to be anywhere between 325,000 to 2 million.
  • Uzbekistan: Uzbekistan has placed restrictions on TikTok’s usage in the country since July 2021. In 2022, lawmakers proposed a complete ban after several people used VPNs to use the service.
  • Senegal: In August 2023, Senegal blocked TikTok in the aftermath of the sentencing of opposition leader Ousmane Sonko. Citizens used the platform to register dissent resulting in a ban. In October, authorities demanded that ByteDance create a way for officials to remove accounts.
  • Somalia: Somalia banned TikTok — along with Telegram and betting site 1xBet — around the same time as Senegal. However, Somali authorities cited that these platforms were used to “spread horrific content and misinformation to the public.”
  • Kyrgyzstan: August 2023 wasn’t a great month for TikTok. Kyrgyz authorities also barred the platform, deeming it harmful to “the health and development of children.” The country’s culture ministry added that teens were trying to reenact certain videos, causing danger to their lives.
  • Nepal: Nepal banned TikTok in November 2023 because the government believed the app disrupted “social harmony” and had an impact on “family and social structures.” The authorities were also concerned about growing cybercrime on the platform, with local media reporting 1,600 TikTok-related cases in the last four years. According to a BBC Media action report published in 2023, TikTok was the country’s third most popular social media platform after YouTube and Facebook.
  • Other bans: Iran has banned most major social networks in the country, including TikTok. However, the exact date of the ban is unknown. Apart from that, several countries and regions, including the U.S., Canada, the U.K., Belgium, the EU, New Zealand and Australia have barred TikTok from official devices.

Impact of the bans

Multiple reports have captured the impact of the TikTok ban on creators who were reliant on the short video platform for reach and even money making. Many small businesses also use TikTok to promote their brands in different ways.

In many ways, India banning TikTok was a pivotal moment as Instagram rushed to release Reels in India to replace the platform. Meta (then Facebook) launched Reels in the U.S. a few months later. YouTube also followed suit by introducing Shorts in India.

However, TikTok’s ban also gave rise to many local short video apps. Twitter and Google-backed local social network ShareChat released Moj; Verse Innovation (parent company of news aggregator DailyHunt) launched Josh, Times Internet launched MX Takatak and eventually merged it with Moj in 2022; ad company InMobi released Roposo with other rivals like Mitron, Chingari, and Trell also trying to capture the market.

Developers in Nepal also launched a TikTok rival called Ramailo in November 2023, but its lifespan was short-lived.

Because of multiple apps, creators have had to invest in putting their content on multiple platforms. Critically, these platforms might not be putting short videos front and center like TikTok, and their recommendation algorithm might also differ, causing creators to lose their audience. A similar impact could occur in the U.S., as creators scramble to find a new platform or platforms for their work — even if only to hedge against the possibility that TikTok’s influence wanes under the threat of a ban.

In the aftermath of India banning TikTok, ByteDance had to scale back its operations. Earlier this year, the company’s music streaming service, Resso, was also shut down in India after the government asked app stores to pull the app.

Aside from the impact on creators, digital rights activists have also made arguments that banning platforms like TikTok curtails free speech. Some of these angles might play out in the U.S., too, as the government and ByteDance will indulge in legal battles.

Last year, FCC Commissioner Brendan Carr said that India set an “incredibly important precedent” by banning TikTok in 2020. Carr mentioned at that time that the U.S. needs to follow India’s lead to remove nefarious apps.


Software Development in Sri Lanka

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