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Online course platform Kajabi allows creators to build their own branded apps | TechCrunch


Kajabi, the video and web hosting platform for content creators to sell online courses, announced Thursday the official launch of its no-code branded mobile app offering, letting users host their own customized native app through the App Store and Google Play.

Kajabi already has a mobile app for hosting online courses, but this new product allows creators to control the user experience and interact with customers in a new way. Creators can customize their app’s icon, login screen, layout, and content, including the welcome screen, explore page, push notifications, custom links, carousels featuring online courses, other in-app purchases like bundle offers, and more. There’s also a separate AI chat assistant that can be trained to answer questions and is integrated into the app.

“Our North Star has always been to increase commerce for creators,” Sean Kim, Kajabi’s chief product officer and former head of product at TikTok, told TechCrunch. “Whether we’re helping you make your first dollar, reach profitability, or reach financial freedom, all of our resources are pointed towards this goal. The branded mobile app is the latest product we offer that helps our customers increase commerce, as well as reach their businesses.”

Branded apps were highly requested among creators, and according to Kajabi user data, 62% of creators believe that a branded app is crucial for their businesses. Fifty-five percent said they’re willing to pay up to $100/month for a custom-branded app.

Kajabi has been testing the product with over 800 beta users. As of today, it’s available to all Kajabi users.

Image Credits: Kajabi

Compared to the traditional app development process, which can take six months and cost upward of $60,000, Kajabi argues its offering is a cost-effective solution. Kajabi develops already-done apps that can go live in weeks, saving creators both time and money. This is a reassuring proposition for creators who have previously invested in app development that didn’t meet their expectations.

One Kajabi client, nutritionist Raquel Britzke, told us she spent $10,000 building an app that ultimately didn’t perform as she hoped.

“I tried doing my own app before and I was not successful. It’s so much work and I spent so much time and money to make the app. … I have thousands of people that use [my] services, so we need to make sure that the app works for a large number of people,” she said. Now Britzke can quickly bring existing customers over to an app that’s powered by Kajabi and optimized to handle all her instructional videos, she explained.

Though more affordable than the standard app development process, building a branded app with Kajabi is still an investment. Only creators with existing courses on the platform can buy the add-on, which ranges from $89 to $199 per month. The higher-priced plan comes with a Community feature where customers engage with creators in live video calls and chats, attend meetups, and complete challenges.

Kajabi offers three subscriptions: Basic ($149/month), Growth ($199/month), and Pro ($399/month).

Currently, Kajabi only supports the sale of courses as one-time purchases, not subscriptions, but that will soon change. The company is also planning to offer community and coaching products as in-app purchases. (It’s also important to note that Apple and Google charge 30% for all in-app purchases, while companies making under $1 million annually are only charged 15%.)

Additionally, the company says it will continue to improve and add features, and all apps will be automatically updated. While Kajabi doesn’t support coding customizations, it’s planning to add customizable widgets that can be integrated into the app. Other features in the works include offline viewing, interactive quizzes, and personalized experiences.

The company joins many other competitors in the no-code app-building space, including Wix, which charges $200 per month for its branded app; Bubble, which charges between $29 and $529 per month; Vidapp ($389); Passion.io ($297); and Thinkific ($199), among others.


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Former Magic Leapers launch a platform for AR experiences | TechCrunch


When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in spring/summer of 2015, it was about as hot as startups come. After years of secrecy, the augmented reality company captured Silicon Valley’s imagination with in-device footage, before capping the year with an $827 million raise.

The story of the intervening years is one of a massively funded and extremely promising startup struggling to find market fit. Tran exited his creative director role in January 2020, while Couture and Smith left in July 2020 and February 2021, respectively.

Trace was founded in 2021, with Tran, Smith and Couture stepping into the respective roles of CEO, CTO and head of 3D art. The startup, which builds location-based branded augmented reality experiences, is a product of some of Magic Leap’s early content struggles.

“It’s really hard to make AR content,” Tran tells TechCrunch. “It’s really early in the ecosystem. There were a lot of partners with Magic Leap. Whenever they wanted to make content, it would take three to six months to do, take experts in development and 3D art and whole teams of people. We saw an opportunity to make that process a lot easier.”

Trace is a far more modest firm than Magic Leap. In addition to its three founders, the company employs a handful of contractors. Magic Leap’s funding now tops $4 billion. Trace, on the other hand, is announcing a $2 million pre-seed this week, co-led by Rev1 Ventures and Impellent Ventures. Still, the company has already teamed with some high-profile names, including Qualcomm, Telefónica, T-Mobile and Lenovo.

Image Credits: Trace

If you attended Mobile World Congress this year, you may have encountered the AR experience it built for Deutsche Telekom. Or perhaps you saw the mixed-reality offering it built for the Hip Hop 50 Summit last year in New York.

Trace’s offering centers around a creator app designed to easily add AR content to a real-world space. Tran likens it to a Squarespace for AR experiences. Once in place, a user can access the digital content through Trace’s app or a web browser.

The creator experience has thus far been limited to a private beta, but Trace expects to open it to the public over the next few months. When that happens, companies will be able to produce experiences as part of a subscription-based offering.

One way the company is very much in line with Magic Leap, however, is its focus on enterprise clients.

“The partners that we’ve had so far have been some of these big brand companies,” says Tran. “We’re focused on some of those enterprise-level partners first. … This is a consumer-facing product, in a way, but we see there being more opportunity in the enterprise space right now.”


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Dropbox, Figma CEOs back Lamini, a startup building a generative AI platform for enterprises | TechCrunch


Lamini, a Palo Alto-based startup building a platform to help enterprises deploy generative AI tech, has raised $25 million from investors including Stanford computer science professor Andrew Ng.

Lamini, co-founded several years ago by Sharon Zhou and Greg Diamos, has an interesting sales pitch.

Many generative AI platforms are far too general-purpose, Zhou and Diamos argue, and don’t have solutions and infrastructure geared to meet the needs of corporations. In contrast, Lamini was built from the ground up with enterprises in mind, and is focused on delivering high generative AI accuracy and scalability.

“The top priority of nearly every CEO, CIO and CTO is to take advantage of generative AI within their organization with maximal ROI,” Zhou, Lamini’s CEO, told TechCrunch. “But while it’s easy to get a working demo on a laptop for an individual developer, the path to production is strewn with failures left and right.”

To Zhou’s point, many companies have expressed frustration with the hurdles to meaningfully embracing generative AI across their business functions.

According to a March poll from MIT Insights, only 9% of organizations have widely adopted generative AI despite 75% having experimented with it. Top hurdles run the gamut from a lack of IT infrastructure and capabilities to poor governance structures, insufficient skills and high implementation costs. Security is a major factor, too — in a recent survey by Insight Enterprises, 38% of companies said security was impacting their ability to leverage generative AI tech.

So what’s Lamini’s answer?

Zhou says that “every piece” of Lamini’s tech stack has been optimized for enterprise-scale generative AI workloads, from the hardware to the software, including the engines used to support model orchestration, fine-tuning, running and training. “Optimized” is a vague word, granted, but Lamini is pioneering one step that Zhou calls “memory tuning,” which is a technique to train a model on data such that it recalls parts of that data exactly.

Memory tuning can potentially reduce hallucinations, Zhou claims, or instances when a model makes up facts in response to a request.

“Memory tuning is a training paradigm — as efficient as fine-tuning, but goes beyond it — to train a model on proprietary data that includes key facts, numbers and figures so that the model has high precision,” Nina Wei, an AI designer at Lamini, told me via email, “and can memorize and recall the exact match of any key information instead of generalizing or hallucinating.”

I’m not sure I buy that. “Memory tuning” appears to be more a marketing term than an academic one; there aren’t any research papers about it — none that I managed to turn up, at least. I’ll leave Lamini to show evidence that its “memory tuning” is better than the other hallucination-reducing techniques that are being/have been attempted.

Fortunately for Lamini, memory tuning isn’t its only differentiator.

Zhou says the platform can operate in highly secured environments, including air-gapped ones. Lamini lets companies run, fine tune, and train models on a range of configurations, from on-premises data centers to public and private clouds. And it scales workloads “elastically,” reaching over 1,000 GPUs if the application or use case demands it, Zhou says.

“Incentives are currently misaligned in the market with closed source models,” Zhou said. “We aim to put control back into the hands of more people, not just a few, starting with enterprises who care most about control and have the most to lose from their proprietary data owned by someone else.”

Lamini’s co-founders are, for what it’s worth, quite accomplished in the AI space. They’ve also separately brushed shoulders with Ng, which no doubt explains his investment.

Zhou was previously faculty at Stanford, where she headed a group that was researching generative AI. Prior to receiving her doctorate in computer science under Ng, she was a machine learning product manager at Google Cloud.

Diamos, for his part, co-founded MLCommons, the engineering consortium dedicated to creating standard benchmarks for AI models and hardware, as well as the MLCommons benchmarking suite, MLPerf. He also led AI research at Baidu, where he worked with Ng while the latter was chief scientist there. Diamos was also a software architect on Nvidia’s CUDA team.

The co-founders’ industry connections appear to have given Lamini a leg up on the fundraising front. In addition to Ng, Figma CEO Dylan Field, Dropbox CEO Drew Houston, OpenAI co-founder Andrej Karpathy, and — strangely enough — Bernard Arnault, the CEO of luxury goods giant LVMH, have all invested in Lamini.

AMD Ventures is also an investor (a bit ironic considering Diamos’ Nvidia roots), as are First Round Capital and Amplify Partners. AMD got involved early, supplying Lamini with data center hardware, and today, Lamini runs many of its models on AMD Instinct GPUs, bucking the industry trend.

Lamini makes the lofty claim that its model training and running performance is on par with Nvidia equivalent GPUs, depending on the workload. Since we’re not equipped to test that claim, we’ll leave it to third parties.

To date, Lamini has raised $25 million across seed and Series A rounds (Amplify led the Series A). Zhou says the money is being put toward tripling the company’s 10-person team, expanding its compute infrastructure, and kicking off development into “deeper technical optimizations.”

There are a number of enterprise-oriented, generative AI vendors that could compete with aspects of Lamini’s platform, including tech giants like Google, AWS and Microsoft (via its OpenAI partnership). Google, AWS and OpenAI, in particular, have been aggressively courting the enterprise in recent months, introducing features like streamlined fine-tuning, private fine-tuning on private data, and more.

I asked Zhou about Lamini’s customers, revenue and overall go-to-market momentum. She wasn’t willing to reveal much at this somewhat early juncture, but said that AMD (via the AMD Ventures tie-in), AngelList and NordicTrack are among Lamini’s early (paying) users, along with several undisclosed government agencies.

“We’re growing quickly,” she added. “The number one challenge is serving customers. We’ve only handled inbound demand because we’ve been inundated. Given the interest in generative AI, we’re not representative in the overall tech slowdown — unlike our peers in the hyped AI world, we have gross margins and burn that look more like a regular tech company.”

Amplify general partner Mike Dauber said, “We believe there’s a massive opportunity for generative AI in enterprises. While there are a number of AI infrastructure companies, Lamini is the first one I’ve seen that is taking the problems of the enterprise seriously and creating a solution that helps enterprises unlock the tremendous value of their private data while satisfying even the most stringent compliance and security requirements.”


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LinkedIn launches gaming: 3 logic puzzles aimed at extending time spent on its networking platform | TechCrunch


Back in March, TechCrunch broke the news that LinkedIn was quietly testing the waters for games on its platform — word and logic puzzles similar to Wordle. Now, in an effort to attract more users and increase engagement, the platform is launching three of those games officially.

Queens, Crossclimb and Pinpoint — respectively testing your abilities in logic, trivia and word association — will be available globally starting today, both via a direct link to the games and by way of LinkedIn News, the division that developed them.

Similar to Wordle, each of these games can be played just once a day. For now, you can invite your first-degree connections to play a game together, and your status — whether or not you’ve played a game, and how well you fared — can be shared with those connections if you opt in.

Those social levers, as well as the number of games, are still up for discussion, so things might change over time. For now, LinkedIn plans to continue developing the games itself, independent of its owner, Microsoft, and its substantial gaming operation.

LinkedIn says that it sees the games as a more casual way to knit existing LinkedIn connections closer together.

“It is hard for people to stay in touch with each other, and games provide a way to build these network ties,” said Dan Roth, the VP and editor in chief of LinkedIn News, in an interview.

There is more to it than that, though. The fact that these were conceived of and built by the LinkedIn News team is significant. LinkedIn’s games borrow heavily from the portfolios that newspapers like The New York Times have built with their own word and logic games over the years, starting with crosswords and more recently expanding into a wider range of puzzles. Most of these were built in-house, but some were acquired (NYT acquired the viral hit Wordle in 2022).

And, games have proven to be somewhat of a secret weapon for driving engagement, especially at a time when news publishers are scrambling to figure out what the future of their businesses look like, and TikTok and Instagram appear to be cornering the market for younger users.

Puzzles published by news titles and magazines attract millions of users, who in turn become part of those titles’ wider audiences, and potentially can turn into readers of the rest of their content.

Similarly, LinkedIn, with more than 1 billion users, has been developing its news and content operation to expand engagement on its platform. Like newspapers, it also has a substantial advertising business as well as paywalls for those who want to use it a bit more. Games sweeten the deal for extending that engagement to beef up its advertising audience, and to potentially give more value to users.

A little about the three games:

Image Credits: LinkedIn.com (opens in a new window) under a license.

Queens is a riff on Sudoku, and you have to figure out how to arrange crowns in patterns that do not overlap with each other within a time limit. As you can see from the screenshot, you can share scores with individuals, but your company affiliation appears on a leaderboard.

I asked if this could become problematic or distracting, given the restrictions some organizations put on using social media at work. Laura Lorenzetti, executive editor for LinkedIn in North America, said the one-game-per-day limitation, and the fact that the games are short, should help with those issues.

“They are contained and they’re intended to be contained, because we don’t want people wasting their time,” she said. “That is not what we’re here for!”

Image Credits: LinkedIn.com (opens in a new window) under a license.

Crossclimb is described as a trivia game. The player is given clues for words, which in turn have to fit on a grid where the words change by one letter with each subsequent clue to eventually form a different word.

I found this one to be harder than it looks if you don’t guess the first word for a start. (Another player countered that it was her favorite.) As with Queens, you see a company leaderboard here, too.

Image Credits: LinkedIn.com (opens in a new window) under a license.

Lastly we have Pinpoint, which seemed so similar to Connections — the New York Times game — that I kept slipping up and calling it “Connections” during my interview. The game involves finding a connection between words that you’re given, although the words are not immediately revealed, and you are asked to try to find the connection in as few reveals as possible. I found this also quite difficult in my early attempts.

As we’ve noted previously, LinkedIn is far from being the first social network to bake gaming into the platform to increase how much time its users spend using it. But even the biggest and most expensive efforts have seen mixed results. Facebook, the world’s biggest social network, has been a major driver of social gaming over the years, but in 2022, it shut down its standalone gaming app amid a decline in usage. It’s putting significantly more focus these days on mixed reality experiences and its Meta Quest business.

LinkedIn — designed for professional networking and specifically for job hunting and recruitment — has long been trying to find ways to get people to engage on its platform in more natural and less transactional ways. Games are transactional by nature, but the transactions are based on gameplay: If LinkedIn can get users hooked on these, the hope is that they may stay for more.


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Belgium's Aikido lands $17M Series A for its 'no BS' security platform aimed at developers | TechCrunch


Developers have a problem. It used to be the case that only large enterprises needed to worry themselves with security, but today, every startup is capable of holding huge amounts of customer data. That means developers across the board have to worry about how secure their platform is, and they often find themselves grappling with complicated tools to manage security.

Now, Aikido, a small startup in Ghent, Belgium, thinks it has an answer to that dilemma: A no-nonsense, open-source, developer-facing security platform. And the startup has just raised a $17 million Series A to further build out its product.

“There have been security tools for three decades, but I think we’re the first where the buyer is the user. With other tools, the CSO is the buyer, but then some poor developer is the user. We are the ‘no BS’ platform,” Aikido’s founder and CTO, Willem Delbare, told TechCrunch.

He has a point.

Aikido’s main competitors tend to make tools that are aimed at larger enterprises than the people who actually have to deploy the tools. Enterprise platform Snyk, for example, used to resemble Aikido, but pivoted to larger firms some time ago. Other competitors include JIT, which caters to small-to-mid market customers. In the middle market, you have Endor Labs, Guardrails, and then you have larger companies like Mend, Qwiet, Oxeye, Ox, Arnica and Apiiro .

Delbare told me that Aikido’s main differentiators are that it has a freemium model and it actively open-sources new products. “This makes us flexible, fast, and affordable,” he said.

The company also offers all-in-one security, flat pricing, and a lot less notifications. “We only bother developers when something ‘real’ is wrong. We aggressively triage alerts to cut noise and false-positives,” he said.

That logic seems to have worked fairly well: The company already has 3,000 small-to-midsize customers. And this Series A, led by European venture firm Singular, comes less than 6 months after the company raised a $5 million seed round. The company has now raised a total of $22.5 million.

Another aspect that sets Aikido apart is that it’s based in Ghent. The security industry is dominated by Israeli and U.S. incumbents, and their veterans (the security industry’s version of the ‘PayPal Mafia’ is called ‘the Checkpoint Mafia‘).

Delbare said there’s a certain “playbook” that U.S. or Israeli security startups follow: “They take a very technically advanced security feature, become really good at it, raise a ton of cash, and then two years later, get bought by Palo Alto Networks or Cisco. And then they just repeat that playbook over and over.”

He stressed that Aikido doesn’t follow that pattern. “We’re not doing that kind of playbook. We’re not one single feature. If we ever get bought, it will just be for our customer base and the revenue. Not for a platform that fixes a feature gap,” he said.

“These tools basically look like the inside of an F-16’s cockpit. They make you feel dumb. A developer just wants to fix problems and move on with building fun features, right?” Delbare explained.

Delbare said Aikido decided to go with Singular after meeting its partner, Henri Tilloy. “I think he’s the first VC I’ve talked to in a long time who actually understood the product. Most VCs look at your company and they just see a spreadsheet,” he said.

Also in the team are co-founders Roeland Delrue (CRO and COO), and Felix Garriau (CMO). The company has brought on Madeline Lawrence, who left her role as a partner at Peak VC to join the startup as its chief brand officer.

The round also saw participation from Notion Capital and Connect Ventures, both of which co-led the previous seed round.

Aikido is tackling a large market. The network security software market is expected to increase from $24.21 billion in 2023 to $27.33 billion in 2024.

At the same time, security risks are mutating and growing rapidly, with the average cost of a data breach reaching record highs of $4.45 million in 2023, according to Upguard.


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Midi is building a digital platform for an oft-overlooked area of women's health | TechCrunch


When Joanna Strober was around 47 she stopped sleeping. While losing sleep is a common symptom of perimenopause, she first had to go to multiple providers, including driving 45 minutes out of San Francisco to pay $750 out of pocket, to get that diagnosis and proper treatment.

“That feeling of wow, I’ve really been suffering unnecessarily for the past year really stuck with me,” Strober said on a recent episode of TechCrunch’s Found podcast. “I started talking to all my friends and trying to understand what’s going on with them and what became clear is that perimenopause and menopause is this big thing. It kind of hits women like it’s pile of bricks. There’s lots of different symptoms to it and they’re very few providers who are trained to take care of this population.”

That realization is what inspired Strober to launch Midi Health, a telehealth platform designed to serve women in midlife by connecting them with providers that are trained in perimenopause and menopause symptoms and treatments.

Despite her “aha” moment, Strober explained why she couldn’t launch the startup right away. She said that Midi couldn’t have existed had the U.S. government not have changed its rules surrounding telehealth and where people could access care during the pandemic. Because of the changes surrounding digital health, Strober said the company was able to launch its platform that brought care to women as opposed to women having to find in-person care.

“Understanding that this problem that had been around for a long time and could finally be addressed using telehealth was a very exciting revelation,” Strober said. “And that’s why I wanted to start this company.”

Midi operates a little bit differently than many of the other digital health companies started in the post-pandemic wave, Strober said. She said Midi isn’t set up to be a digital avenue for users to get one-off care or treatment as fast as possible like many other companies of the same era, but rather to be a platform where women build long-term relationships with providers that make them feel seen.

This approach is also why Strober thinks Midi has been able to keep growing and raising VC funds as VCs have become less interested in the category. The company recently raised a $60 million Series B round led by Emerson Collective with participation from Google Ventures, SteelSky Ventures, and Muse Capital, among others. This round brings the company’s total funding to $99 million.

Digital health startup raised $13.2 billion globally in 2023, according to CB Insights data. This marks a decrease of 48% from 2022, $25.5 billion, and a decrease of 75% from 2021 when a record $52.7 billion was invested.

“I think too few telehealth companies didn’t think about that long-term customer relationship,” Strober said. “We view ourselves as building a healthcare trusted brand. So our brand is expert care for women. We need to give you that amazing care so you come back to us over and over and over again. That is what women are doing.”

Midi isn’t Strober’s first digital health startup and she talked about how her past experience building Kurbo Health, a startup focused on child obesity before digital health was even a thing, influenced her choices in building Midi. She also talked about how her past life as a venture capitalist also played a role in how she approached the business.

With this latest round of funding, Midi looks forward to expanding care in areas that fall under perimenopause and menopause including things like sexual wellness, hair and skin care and access to testosterone.

“People keep on asking, you know, when are you leaving perimenopause, and menopause?” Strober said. “But perimenopause and menopause is a big market. So we are working a lot on understanding what are the health needs of women during this period of their life and how do we appropriately rise to meet those concerns.”


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Beehiiv attracts $32M to make its newsletter publishing platform more sticky | TechCrunch


With the number of people using e-mail globally approaching 5 billion, newsletters delivered regularly into people’s inboxes continue to look like a sticky way of getting attention for whatever it is that you’re writing. Now, in a signal of the popularity of the medium, one of the startups building a platform for creating and distributing newsletters is announcing some funding. New York-based startup beehiiv has raised $33 million, funding that it will be using to expand its business as well as the technical capabilities of its platform.

NEA is leading this round with Sapphire Sport and previous backer Lightspeed Venture Partners also participating. The startup is not disclosing its valuation with this round but it has now raised $46.5 million.

The money is coming on the heels of some significant growth. When we covered beehiiv’s $12.5 million Series A in June 2023 (a round led by Lightspeed), the company had 7,500 active newsletters with 35 million unique readers and 350 million monthly impressions. Now, the company is sending out 1 billion emails per month from around 20,000 active newsletters (it didn’t disclose the number of unique readers, although that figure will have undoubtedly also risen). Newsletter users include both individual writers (plus individual “brands”: Arnold Schwarzenegger is among its customers) as well as bigger organizations like Boston Globe Media and Brex.

That sounds like a lot of newsletters, but beehiiv is looking for more. In the last year, the startup also built and launched an advertising network that sits alongside a range of pricing tiers based on different features and functionalities. (The company claims that in an average month its customers collectively make around $1.2 million monthly in revenues on its platform.)

CEO and co-founder Tyler Denk described the ad network it’s introduced as a “holy grail” for advertisers because of how it can link up specific campaigns to niche audiences that might be most attuned to seeing and responding to them. “It also means these newsletters can now monetize with ads like Netflix’s sponsoring them,” he added.

Niche or not, digital advertising business models are based on economies of scale, and so the focus will be on investing in more marketing, and signing deals with larger publishers, in order to bring more inventory into the mix.

“We’re only two years into this and we have a billion emails going out,” Denk said, referring to the period between being founded in October 2021 and now as “going from zero to one.”

“Obviously, that’s the the hardest thing to do. Now that we have scale, are looking for network effects,” he said.

Denk and co-founders Benjamin Hargett and Jacob Hurd all previously worked together at Morning Brew — a publisher that really pushed the envelope on leveraging newsletters — and that background has lent itself to beehiiv focusing mainly on publishers and “content” up to now. However, when asked if and when beehiiv would ever explore building out the other part of the newsletter business — focusing on marketing emails — Denk would not rule that out over time. “Email is email,” he said

The company is not without a huge range of competitors. In addition to Substack — arguably the startup that brought newsletters back into the conversation when it started to blow up a few years ago — there are open source competitors like Ghost, which earlier this month said it would start to support ActivityPub to become more closely integrated with other social platforms using the “fediverse” format and Buttondown, as well as services like HubSpot and MailChimp coming from strong DNA in the area of email marketing, among many others.

Denk noted that one way beehiiv hopes to make a mark is by making it easy for customers to migrate to its platform and, by way of an API, to use it in tandem with whatever CRM or other tools that they prefer to use. Whether that will be enough to differentiate the business in a very crowded pool is one challenge.

The other will be measuring and matching consumers’ tastes. Right now, publishers are wringing their hands as they weigh up the many ways that their jobs are getting harder.

They are contending with the whimsies of Google and its algorithms; the decline of Facebook as a traffic engine; the huge swing away from reading on the internet to the rise of apps like TikTok and Instagram and their highly visual formats; and what all of that means for their advertising and traffic. Some will consider paywalls, some will not. All of it means that right now may well be a prime window of opportunity for newsletters, and for companies like beehiiv to really swarm. But “peak”-anything is a real risk, and these days and can apply as much to tried-and-true mediums as much as it does to viral platforms.

Investors still believe that even with those many what-ifs, there are still big opportunities for beehiiv.

“Email is one of the most enduring digital channels, but there’s immense untapped potential for publishers to grow and monetize newsletter audiences,” said Danielle Lay, Partner at NEA, in a statement. “We believe Tyler and his team are pioneers in this space and true customer-centric builders. We’re thrilled to partner with them to establish beehiiv as the leading email platform for creators and advertisers alike.”


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Carbonfact is a carbon management platform designed specifically for the fashion industry | TechCrunch


French startup Carbonfact believes that the best carbon accounting solutions will focus on one vertical. That’s why the company has decided to provide a carbon management and reporting tool for the fashion industry exclusively.

And Carbonfact recently raised a $15 million funding round led by Alven, the French VC firm that led Carbonfact’s seed round in 2022 already. Other investors in the round include Headline and a follow-on investment from Y Combinator.

Big companies in the fashion industry (and other industries) need to come up with a carbon accounting strategy as regulation is changing in Europe and the U.S. with the EU’s Corporate Sustainability Reporting Directive (CSRD), California’s Climate Corporate Data Accountability Act and the NY Fashion Act.

That’s why there has been a boom in carbon accounting platforms. The biggest ones like Watershed, Persefoni, Sweep or Greenly have an industry-agnostic approach. They help you track your carbon emissions and create reports in a more or less automated way.

Just like Carbon Maps focuses exclusively on the food industry, Carbonfact is focusing on the fashion industry so that its product can be more granular and more specific.

“For these industries – food is a very good example, fashion is a very good example – you need to be accurate in your calculations and you need industry-specific tools to model virtual products and improve your product offering in the future,” Carbonfact co-founder and CEO Marc Laurent told me.

Carbon data at a product level

In more practical details, Carbonfact retrieves your existing data from your ERP and other internal systems. It then calculates the footprints for each product using a lifecycle assessment engine that is specifically designed for clothing items.

“[Clients] also have data in what they call PLM [Product Lifecycle Management software ] — that’s the software in which they put all the product data. This is where you’ll find the product recipe sheets. And they sometimes have data in traceability platforms, such as Retraced, Trustrace, Fairly Made in France, etc. And finally, they sometimes have data in Excel files,” Laurent said.

After centralizing and normalizing all data in a single platform, as the fashion industry relies on a cascade of suppliers, Carbonfact wants to help you calculate your scopes 1, 2 and 3 emissions — scope 3 emissions in particular encompass indirect emissions from third-party suppliers.

The startup first gives you a broad idea of your main emission hotspots with an uncertainty range. It then helps you prioritize data collection with your suppliers to refine your data and improve your carbon reporting.

After that, Carbonfact can become your carbon footprint dashboard. You can generate broad reports and drill down at an SKU-based level to see the environmental cost of each product. The platform can then be used to run what-if scenarios to see if you should change a material, move to a new country of manufacturing or change your transport methods.

Image Credits: Carbonfact

While many companies will focus first on CO2-equivalent metrics, Carbonfact can also be used to track other metrics, such as water consumption, French eco-labels and other environmental indicators — in the carbon accounting industry, they call these indicators the Product Environmental Footprint Category Rules, or PEFCR for short.

And Carbonfact has already onboarded over 150 apparel and footwear brands, including New Balance, Columbia, Carhartt and Allbirds. “We track 100% of their subsidiaries, 100% of their suppliers, 100% of their products,” Laurent said.

Each client pays tens of thousands of dollars per year to use Carbonfact. With a little back-of-the-envelope calculation, if we consider that a client pays around $20,000 per year on average, it means that the French startup already generates at least $3 million in annual recurring revenue.

It’s clear that sustainability management software is a growing segment in the world of enterprise software. But it’s also a young sector. So it’s going to be interesting to see if several industry-specific platforms can become large companies or if there will be some consolidation down the road.


Software Development in Sri Lanka

Robotic Automations

Google Gemini: Everything you need to know about the new generative AI platform | TechCrunch


Google’s trying to make waves with Gemini, its flagship suite of generative AI models, apps and services.

So what is Gemini? How can you use it? And how does it stack up to the competition?

To make it easier to keep up with the latest Gemini developments, we’ve put together this handy guide, which we’ll keep updated as new Gemini models, features and news about Google’s plans for Gemini are released.

What is Gemini?

Gemini is Google’s long-promised, next-gen GenAI model family, developed by Google’s AI research labs DeepMind and Google Research. It comes in three flavors:

  • Gemini Ultra, the most performant Gemini model.
  • Gemini Pro, a “lite” Gemini model.
  • Gemini Nano, a smaller “distilled” model that runs on mobile devices like the Pixel 8 Pro.

All Gemini models were trained to be “natively multimodal” — in other words, able to work with and use more than just words. They were pretrained and fine-tuned on a variety of audio, images and videos, a large set of codebases and text in different languages.

This sets Gemini apart from models such as Google’s own LaMDA, which was trained exclusively on text data. LaMDA can’t understand or generate anything other than text (e.g., essays, email drafts), but that isn’t the case with Gemini models.

What’s the difference between the Gemini apps and Gemini models?

Image Credits: Google

Google, proving once again that it lacks a knack for branding, didn’t make it clear from the outset that Gemini is separate and distinct from the Gemini apps on the web and mobile (formerly Bard). The Gemini apps are simply an interface through which certain Gemini models can be accessed — think of it as a client for Google’s GenAI.

Incidentally, the Gemini apps and models are also totally independent from Imagen 2, Google’s text-to-image model that’s available in some of the company’s dev tools and environments.

What can Gemini do?

Because the Gemini models are multimodal, they can in theory perform a range of multimodal tasks, from transcribing speech to captioning images and videos to generating artwork. Some of these capabilities have reached the product stage yet (more on that later), and Google’s promising all of them — and more — at some point in the not-too-distant future.

Of course, it’s a bit hard to take the company at its word.

Google seriously underdelivered with the original Bard launch. And more recently it ruffled feathers with a video purporting to show Gemini’s capabilities that turned out to have been heavily doctored and was more or less aspirational.

Still, assuming Google is being more or less truthful with its claims, here’s what the different tiers of Gemini will be able to do once they reach their full potential:

Gemini Ultra

Google says that Gemini Ultra — thanks to its multimodality — can be used to help with things like physics homework, solving problems step-by-step on a worksheet and pointing out possible mistakes in already filled-in answers.

Gemini Ultra can also be applied to tasks such as identifying scientific papers relevant to a particular problem, Google says — extracting information from those papers and “updating” a chart from one by generating the formulas necessary to re-create the chart with more recent data.

Gemini Ultra technically supports image generation, as alluded to earlier. But that capability hasn’t made its way into the productized version of the model yet — perhaps because the mechanism is more complex than how apps such as ChatGPT generate images. Rather than feed prompts to an image generator (like DALL-E 3, in ChatGPT’s case), Gemini outputs images “natively,” without an intermediary step.

Gemini Ultra is available as an API through Vertex AI, Google’s fully managed AI developer platform, and AI Studio, Google’s web-based tool for app and platform developers. It also powers the Gemini apps — but not for free. Access to Gemini Ultra through what Google calls Gemini Advanced requires subscribing to the Google One AI Premium Plan, priced at $20 per month.

The AI Premium Plan also connects Gemini to your wider Google Workspace account — think emails in Gmail, documents in Docs, presentations in Sheets and Google Meet recordings. That’s useful for, say, summarizing emails or having Gemini capture notes during a video call.

Gemini Pro

Google says that Gemini Pro is an improvement over LaMDA in its reasoning, planning and understanding capabilities.

An independent study by Carnegie Mellon and BerriAI researchers found that the initial version of Gemini Pro was indeed better than OpenAI’s GPT-3.5 at handling longer and more complex reasoning chains. But the study also found that, like all large language models, this version of Gemini Pro particularly struggled with mathematics problems involving several digits, and users found examples of bad reasoning and obvious mistakes.

Google promised remedies, though — and the first arrived in the form of Gemini 1.5 Pro.

Designed to be a drop-in replacement, Gemini 1.5 Pro is improved in a number of areas compared with its predecessor, perhaps most significantly in the amount of data that it can process. Gemini 1.5 Pro can take in ~700,000 words, or ~30,000 lines of code — 35x the amount Gemini 1.0 Pro can handle. And — the model being multimodal — it’s not limited to text. Gemini 1.5 Pro can analyze up to 11 hours of audio or an hour of video in a variety of different languages, albeit slowly (e.g., searching for a scene in a one-hour video takes 30 seconds to a minute of processing).

Gemini 1.5 Pro entered public preview on Vertex AI in April.

An additional endpoint, Gemini Pro Vision, can process text and imagery — including photos and video — and output text along the lines of OpenAI’s GPT-4 with Vision model.

Using Gemini Pro in Vertex AI. Image Credits: Gemini

Within Vertex AI, developers can customize Gemini Pro to specific contexts and use cases using a fine-tuning or “grounding” process. Gemini Pro can also be connected to external, third-party APIs to perform particular actions.

In AI Studio, there’s workflows for creating structured chat prompts using Gemini Pro. Developers have access to both Gemini Pro and the Gemini Pro Vision endpoints, and they can adjust the model temperature to control the output’s creative range and provide examples to give tone and style instructions — and also tune the safety settings.

Gemini Nano

Gemini Nano is a much smaller version of the Gemini Pro and Ultra models, and it’s efficient enough to run directly on (some) phones instead of sending the task to a server somewhere. So far, it powers a couple of features on the Pixel 8 Pro, Pixel 8 and Samsung Galaxy S24, including Summarize in Recorder and Smart Reply in Gboard.

The Recorder app, which lets users push a button to record and transcribe audio, includes a Gemini-powered summary of your recorded conversations, interviews, presentations and other snippets. Users get these summaries even if they don’t have a signal or Wi-Fi connection available — and in a nod to privacy, no data leaves their phone in the process.

Gemini Nano is also in Gboard, Google’s keyboard app. There, it powers a feature called Smart Reply, which helps to suggest the next thing you’ll want to say when having a conversation in a messaging app. The feature initially only works with WhatsApp but will come to more apps over time, Google says.

And in the Google Messages app on supported devices, Nano enables Magic Compose, which can craft messages in styles like “excited,” “formal” and “lyrical.”

Is Gemini better than OpenAI’s GPT-4?

Google has several times touted Gemini’s superiority on benchmarks, claiming that Gemini Ultra exceeds current state-of-the-art results on “30 of the 32 widely used academic benchmarks used in large language model research and development.” The company says that Gemini 1.5 Pro, meanwhile, is more capable at tasks like summarizing content, brainstorming and writing than Gemini Ultra in some scenarios; presumably this will change with the release of the next Ultra model.

But leaving aside the question of whether benchmarks really indicate a better model, the scores Google points to appear to be only marginally better than OpenAI’s corresponding models. And — as mentioned earlier — some early impressions haven’t been great, with users and academics pointing out that the older version of Gemini Pro tends to get basic facts wrong, struggles with translations and gives poor coding suggestions.

How much does Gemini cost?

Gemini 1.5 Pro is free to use in the Gemini apps and, for now, AI Studio and Vertex AI.

Once Gemini 1.5 Pro exits preview in Vertex, however, the model will cost $0.0025 per character while output will cost $0.00005 per character. Vertex customers pay per 1,000 characters (about 140 to 250 words) and, in the case of models like Gemini Pro Vision, per image ($0.0025).

Let’s assume a 500-word article contains 2,000 characters. Summarizing that article with Gemini 1.5 Pro would cost $5. Meanwhile, generating an article of a similar length would cost $0.1.

Ultra pricing has yet to be announced.

Where can you try Gemini?

Gemini Pro

The easiest place to experience Gemini Pro is in the Gemini apps. Pro and Ultra are answering queries in a range of languages.

Gemini Pro and Ultra are also accessible in preview in Vertex AI via an API. The API is free to use “within limits” for the time being and supports certain regions, including Europe, as well as features like chat functionality and filtering.

Elsewhere, Gemini Pro and Ultra can be found in AI Studio. Using the service, developers can iterate prompts and Gemini-based chatbots and then get API keys to use them in their apps — or export the code to a more fully featured IDE.

Code Assist (formerly Duet AI for Developers), Google’s suite of AI-powered assistance tools for code completion and generation, is using Gemini models. Developers can perform “large-scale” changes across codebases, for example updating cross-file dependencies and reviewing large chunks of code.

Google’s brought Gemini models to its dev tools for Chrome and Firebase mobile dev platform, and its database creation and management tools. And it’s launched new security products underpinned by Gemini, like Gemini in Threat Intelligence, a component of Google’s Mandiant cybersecurity platform that can analyze large portions of potentially malicious code and let users perform natural language searches for ongoing threats or indicators of compromise.

Gemini Nano

Gemini Nano is on the Pixel 8 Pro, Pixel 8 and Samsung Galaxy S24 — and will come to other devices in the future. Developers interested in incorporating the model into their Android apps can sign up for a sneak peek.

Is Gemini coming to the iPhone?

It might! Apple and Google are reportedly in talks to put Gemini to use for a number of features to be included in an upcoming iOS update later this year. Nothing’s definitive, as Apple is also reportedly in talks with OpenAI, and has been working on developing its own GenAI capabilities.

This post was originally published Feb. 16, 2024 and has since been updated to include new information about Gemini and Google’s plans for it.


Software Development in Sri Lanka

Robotic Automations

NIST launches a new platform to assess generative AI | TechCrunch


The National Institute of Standards and Technology (NIST), the U.S. Commerce Department agency that develops and tests tech for the U.S. government, corporations and the broader public, today announced the launch of NIST GenAI, a new program spearheaded by NIST to assess generative AI technologies, including text- and image-generating AI.

A platform designed to evaluate various forms of generative AI tech, NIST GenAI will release benchmarks, help create “content authenticity” detection (i.e. deepfake-checking) systems and encourage the development of software to spot the source of fake or misleading information, explains NIST on its newly-launched NIST GenAI site and in a press release.

“The NIST GenAI program will issue a series of challenge problems designed to evaluate and measure the capabilities and limitations of generative AI technologies,” the press release reads. “These evaluations will be used to identify strategies to promote information integrity and guide the safe and responsible use of digital content.”

NIST GenAI’s first project is a pilot study to build systems that can reliably tell the difference between human-created and AI-generated media, starting with text. (While many services purport to detect deepfakes, studies — and our own testing — have shown them to be unreliable, particularly when it comes to text.) NIST GenAI is inviting teams from academia, industry and research labs to submit either “generators” — AI systems to generate content — or “discriminators” — systems that try to identify AI-generated content.

Generators in the study must generate summaries provided a topic and a set of documents, while discriminators must detect if a given summary is AI-written or not. To ensure fairness, NIST GenAI will provide the data necessary to train generators and discriminators; systems trained on publicly available data won’t be accepted, including but not limited to open models like Meta’s Llama 3.

Registration for the pilot will begin May 1, with the results scheduled to be published in February 2025.

NIST GenAI’s launch — and deepfake-focused study — comes as deepfakes grow exponentially.

According to data from Clarity, a deepfake detection firm, 900% more deepfakes have been created this year compared to the same time frame last year. It’s causing alarm, understandably. A recent poll from YouGov found that 85% of Americans said they were concerned about the spread of misleading deepfakes online.

The launch of NIST GenAI is a part of NIST’s response to President Joe Biden’s executive order on AI, which laid out rules requiring greater transparency from AI companies about how their models work and established a raft of new standards, including for labeling content generated by AI.

It’s also the first AI-related announcement from NIST after the appointment of Paul Christiano, a former OpenAI researcher, to the agency’s AI Safety Institute.

Christiano was a controversial choice for his “doomerist” views; he once predicted that “there’s a 50% chance AI development could end in [humanity’s destruction]” Critics — including scientists within NIST, reportedly — fear Cristiano may encourage the AI Safety Institute to focus to “fantasy scenarios” rather than realistic, more immediate risks from AI.

NIST says that NIST GenAI will inform the AI Safety Institute’s work.


Software Development in Sri Lanka

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