Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at Meta’s presentation at the IAB NewFronts, where […]
Software Development in Sri Lanka
Instagram co-founder Kevin Systrom says AI companies are trying too hard to “juice engagement” by pestering their users with follow-up questions, instead of providing actually useful insights. Systrom said the tactics represent “a force that’s hurting us,” comparing them to those used by social media companies to expand aggressively. “You can see some of these […]
Software Development in Sri Lanka
Instagram Edits, Meta’s newly released video creation app, had a bigger debut than its direct competitor, ByteDance’s CapCut, once did. The new app, which today helps users craft videos for Instagram reels, stories, and other social posts, was downloaded an estimated 702,900 times on iOS devices during its first two days on the market. That’s […]
Software Development in Sri Lanka
Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will allow eligible advertisers to reach Threads’ over 320 million monthly active users, and it will include access to an inventory filter to control the sensitivity level […]
Software Development in Sri Lanka
In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a […]
Software Development in Sri Lanka
Meta is using AI technology to search for kids who are lying about their age on Instagram in order to bypass safeguards, the company announced on Monday. When Meta finds an account that it suspects belongs to a teen, the platform will enroll them into a restricted Teen Account, even if the account lists an […]
Software Development in Sri Lanka
The first week of the Meta antitrust trial brought new revelations about how the company formerly known as Facebook approached the competitive threat posed by Instagram in the early 2010s. The U.S. government is accusing Meta of violating competition laws by acquiring companies like Instagram and WhatsApp that threatened the Facebook monopoly. If lawyers for […]
Software Development in Sri Lanka
Meta whistleblower Sarah Wynn-Williams, the former director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state. This claim was first documented by Wynn-Williams in her book, which documents […]
Software Development in Sri Lanka
Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day. The launch doesn’t […]
Software Development in Sri Lanka
In Meta’s antitrust trial on Wednesday, Meta CEO Mark Zuckerberg testified that TikTok’s success was a risk to Meta’s business, saying the short-form video app was a “top priority” and a “highly urgent” competitive threat when it arrived in 2018, according to Bloomberg and other outlets. The reports come from a packed first week of […]
Software Development in Sri Lanka
Founded in 2017, Atoms Lanka Solutions is a provider of IT consulting and software development services. Throughout the company’s history, we have worked with over 160 customers from 5+ countries..
