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Snapchat launches new AR and ML tools for brands and advertisers | TechCrunch


At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences.

The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the past few years, Snapchat has worked with companies like Amazon and Tiffany & Co. to let users virtually try on different products in the app. The social network says it has now reduced the time it takes to create these AR try-on assets, which will allow brands to quickly turn more of their 2D product catalogs into try-on experiences.

Image Credits: Snapchat

Plus, brands can now create branded AR ads with generative AI technology to produce custom Lenses. Snapchat told TechCrunch that with this new capability, brands can provide a simple text or image prompt to generate a unique ML model that can add realistic face effects to a Lens. Lenses with these ML face effects can then be used as AR ads on Snapchat.

Snapchat also announced AR Extensions, which will allow advertisers to integrate AR Lenses and filters directly into all of the app’s ad formats, including Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, and Spotlight Ads.

The company, which has been an early adopter of AR technology, says more than 300 million people engage with AR experiences on its app every day, on average.

The launch of the new tools for brands and advertisers comes a few days after Snap reported that its revenue for Q1 2024 increased 21% to $1.195 million, mainly due to improvements that it made to its advertising platform. The company also shared that the number of small and medium-sized advertisers on Snapchat increased 85% year-over-year.

Snapchat said on Wednesday that it’s focused on investing in its ad business and that it’s “encouraged” by the increased demand it’s seeing.

Image Credits: Snapchat

The company also announced that it’s launching a sports channel within Snapchat called the “Snap Sports Network.” The channel will cover unconventional sports, like dog surfing, extreme ironing, water bottle flipping, and more. It will include user-generated content, along with scripted content hosted by Snap Stars.

In addition, Snapchat is expanding its partnership with Live Nation with the launch of a new Snap Nation Public Profile that will feature exclusive behind-the-scenes content from concerts. Snapchat will also curate stories from Live Nation concerts and festivals featuring public posts from users.


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Robotic Automations

B2B marketplace The Folklore bags $3.4M seed to get brands into global stores | TechCrunch


Amira Rasool founded The Folklore in 2018 to help fashion brands from emerging markets like Africa, Asia and The Caribbean tap into the international market. In 2022, the startup introduced The Folklore Connect, a B2B marketplace and wholesale management software for brands to sell to partner global retailers like Nordstrom, after it shifted from sourcing and selling directly to consumers.

What started as a mission to open the global market for fashion brands has grown into a platform that serves a diverse range of consumer companies, including those in beauty, health and wellness. Along the way, it has also enabled global retailers to source inventory from a diverse pool of creators.

Rasool told TechCrunch that the startup is introducing new services to give brands additional help they require to scale, including capital and talent. The plan follows $3.4 million raised in a seed funding round led by Benchstrength, a VC firm by ex-General Catalyst partners Kenneth Chenault Jr. and John Monagle, with the participation of existing investors Slauson & Co., Techstars and Black Tech Nation Ventures. The capital, which brings total funding raised by the startup to $6.2 million, will enable it to serve more brands.

“The key to The Folklore’s consistent user and revenue growth is continuing to build things that make sense for the customers we are targeting. We are not trying to expand too much, and just build something we think they might like; we are actually going to talk to the brands and see what the majority need, and that’s what we’re going to focus on,” said Rasool.

Among its latest offerings is The Folklore Capital, offered by its partners, allowing brands to receive loans of up to $1 million as working capital. Rasool said its pilot showed that brands went for loans of between $10,000 and $30,000.

“Access to capital is probably one of the biggest things that prevents small businesses from scaling. For diverse brands in particular, there are a lot of economic hurdles that these groups face, which makes it even harder for them to access capital. Since a large makeup of our community is diverse, we wanted to make sure that they had more resources that they can use to access capital,” she noted.

“This service is particularly helpful for people who are taking on big wholesale orders from our retailers. A lot of retailers’ payment terms are net 30 or net 60 (the retailer has 30 or 60 days to settle), so it is necessary for those brands to be able to have money upfront. That’s why purchase order financing was something that we prioritized because we are a company that is promoting wholesale growth. Providing access to working capital was also important so that brands could have money to hire people who can manage production, wholesale, social and more,” she said.

Its other offering is a labor marketplace for brands not in a position to hire full-time teams but require talent occasionally. Its community of brands recommends the talent or manufacturer, who are listed on the marketplace after several stages of vetting.

Brands gain access to the labor marketplace, capital and other resources, upon signing up (at a cost) on the startup’s main product, the B2B marketplace and SaaS product.


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Robotic Automations

GGV Capital is no more, as partners announce two separate brands | TechCrunch


The VCs who long ran GGV Capital, the 24-year-old cross-border firm that helped serve as a bridge between the U.S. and China, have settled on two new brands roughly six months after announcing they would split their U.S. and Asia operations.

Veteran investors Jenny Lee and Jixun Foo just rebranded their Singapore-based operation as Granite Asia, as first reported in Forbes. Meanwhile, Hans Tung, a firm co-founder who lives in the Bay Area, announced on X on Saturday that the U.S. team is now called Notable Capital.

GGV Capital announced last fall that it was splitting up its team amid growing tensions between the U.S. and China, though it never cited the atmosphere as the explicit driver of the move.

Sequoia Capital similarly split up its operations last year as it navigated geopolitical tensions. In Sequoia’s case, the U.S. team held onto the storied brand, while Sequoia India & Southeast Asia was rebranded as Peak XV Partners, and Sequoia China was rebranded as HongShan, the Mandarin word for redwood.

The thinking in abandoning the GGV Capital brand, per a source familiar, was that because both teams are operating separately going forward, they felt it was best to develop new brands.

Granite Asia is being led by Lee and Foo, native Singaporeans. Lee is a regular fixture on Forbes’s Midas List of top-performing VCs, with nine IPOs in the last five years, including the smartphone giant Xiaomi and the software development company Kingsoft WPS, which went public in 2018 and 2019, respectively.

Foo, whose title was formerly global managing director of GGV Capital, is meanwhile credited with deals that include the electric carmaker Xpeng Motors, which went public in 2020; ride-hail giant Didi, which is reportedly planning a listing in Hong Kong this year; and the delivery company Grab, whose shares have underperformed since it became publicly traded through a special purpose acquisition vehicle in late 2021. (It was reportedly in talks as recently as last month to merge with another beleaguered rival, GoTo Group.)

Granite Asia will focus on startups in China, Japan, South Asia, Australia and Southeast Asia.

Notable Capital — which says it plans to continue investing in the U.S., as well as in Europe and Latin America — is being led by the same investors who’ve been based in its Menlo Park office for many years. That includes Tung, who is Taiwanese-American and whose deals include known brands like Airbnb, StockX and Slack; Jeff Richards, who has backed Coinbase, the Bluetooth-tracking outfit Tile and the software development company Handshake; and Glenn Solomon, whose deals include HashiCorp, whose software helps companies operate in the cloud (it’s reportedly weighing a sale right now); the publicly traded house-buying platform Opendoor; and the compliance automation startup Drata.

Oren Yunger, the newest member of GGV Capital, also remains on team Notable. Yunger had joined GGV as an investor in 2018 and was promoted to managing director last fall.

Another longtime managing director at GGV Capital, Eric Xu, who is based in Shanghai, will continue to oversee the original firm’s independently operated yuan-denominated funds.

Roughly two-and-a-half years ago, GGV Capital announced it had raised $2.5 billion for its new funds, marking its largest family of funds ever. The investors have since split those assets under management, along with the capital raised prior, such that Granite Asia is now managing a collective $5 billion altogether, leaving Notable Capital with roughly $4.2 billion based on GGV Capital’s assets under management at the time the split was announced.

Pictured above, left to right: Jeff Richards, Eric Xu, Glenn Solomon, Jenny Lee, Jixun Foo and Hans Tung 




Software Development in Sri Lanka

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