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Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them | TechCrunch


Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The two companies have developed an industry standard called “Detecting Unwanted Location Trackers.” Starting Monday, Apple is introducing the capability in iOS 17.5 and Google is […]

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Workers at a Maryland Apple store authorize strike | TechCrunch


It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted against forming a union. Back in 2022, workers the Apple store in Towson, Maryland became organized the first formally recognized union at an Apple retail […]

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Why Apple’s ‘Crush’ ad is so misguided | TechCrunch


Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro […]

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Encrypted services Apple, Proton and Wire helped Spanish police identify activist | TechCrunch


As part of an investigation into people involved in the pro-independence movement in Catalonia, the Spanish police obtained information from the encrypted services Wire and Proton, which helped the authorities identify a pseudonymous activist, according to court documents obtained by TechCrunch. Earlier this year, the Spanish police Guardia Civil sent legal requests through Swiss police […]

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Watch: When did iPads get as expensive as MacBooks?


Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big fan of Apple hardware, well, it was probably a good day. Now you can get an updated and thinner iPad Pro, if that’s your jam.

But while watching the event and parsing its news in the immediate aftermath I ran into a personal sticking point. While it’s welcome that iPads are getting more and more powerful, their price point is challenging and even surpassing those of many computers. Which seems a little bit backwards. Here’s how TechCrunch reported on the matter:

It’s also an expensive machine: The iPad Pro starts at $999 for the 11-inch model. The 13-inch version costs $1,299. And the iPad Pro doesn’t come with a keyboard or a pencil in the box, so you often end up paying more than the price of a MacBook Air.

Those prices go up by $200 if you want cellular connectivity. So if you wanted a new iPad Pro 13-inch with cellular connectivity and a keyboard you are well in excess of the base price for a Macbook Pro. You know, a full real computer with no caveats.

The thing here is that Apple’s chips are great, and its laptops are super lovely. I am writing to you on an M-based MacBook Pro right now, and it’s gosh darn lovely. I just cannot imagine paying a similar ticket price for something that is, well, not as good as a productivity device and has a more locked-down OS to boot. I could be completely bonkers here, but the pricing and positioning for Apple’s impressive new devices leaves me puzzled. Let’s talk about it.


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Apple unveils a new Magic Keyboard at iPad event | TechCrunch


At its iPad-focused event on Monday, Apple announced a new and improved Magic Keyboard, its keyboard accessory for iPad.

The Magic Keyboard has been “completely redesigned” to be much thinner and lighter, Apple says, and now includes a function row for quick access to controls like screen brightness, volume adjustment and play/pause. Beyond that, the new Magic Keyboard features aluminum palm rests and a larger trackpad. Plus it’s more responsive, Apple says, with haptic feedback and a USB-C port for charging.

It’s the first major revision of the Magic Keyboard since its launch in 2020. And — with the addition of the function row — it’s now on par, feature-wise, with its counterpart the Magic Keyboard Folio.

The new Magic Keyboard comes in two sizes — one for the 11-inch iPad Pro and one for the 13-inch model — and in two colors, black and white. It can be pre-ordered today for the same price as the previous-gen Magic Keyboard, $299 for the 11-inch and $349 for the 13-inch, and will be available in stores next week.

In other keyboard accessory news, there’s a new Smart Folio for iPad Air. It attaches magnetically and supports multiple viewing angles for “greater flexibility” than the old model.

The Smart Folio is available in charcoal gray, light violet, denim and sage and priced at $79 for the 11-inch iPad Air version and $99 for the 13-inch version.

Other announcements at Tuesday’s event included a new iPad Air with an M2 chip and first-ever 13-inch size; a new iPad Pro with completely new M4 chip and stacked OLED screens for higher-fidelity display; a Pro version of the Apple Pencil featuring new sensors; and a new version of the Magic Keyboard. You can catch the full video here:


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Here's everything Apple just announced at its Let Loose event, including new iPad Pro with M4 chip, iPad Air, Apple Pencil and more | TechCrunch


Today is Apple iPad Event day, and we’re ready to bring you all the iPad goodness you can stand, including if some of the rumors are true of what’s coming, like a new iPad Pro, iPad Air, Apple Pencil and a keyboard case. Don’t have time to watch? That’s ok — we’ve summed up the most important parts of the event below.

iPad Air with M2 chip

Image credit: Apple

The iPad lineup is getting a facelift today, and one of the most important additions is that it now comes in two sizes, the 11-inch display and a 13-inch display. The cost is $599 for 11 inch and $799 for 13-inch. You can preorder today, and it will be available “next week.” Read more

And, as a special bonus, Apple finally places the front-facing camera on the landscape edge of the iPad. Read more

iPad Pro with M4

Image Credits: Apple

The iPad Pro is being touted as the thinnest iPad ever. Features include a visual experience with an OLED display in two panels called Tandem OLED. It also has a nanotextured glass option for less glare. And, it features the next generation of Apple silicon called M4, a jump from M2. It also has a 12.9-inch iPad Air and new gestures for the Apple Pencil.

In the U.S., the 11-inch iPad Pro starts at $999 for the Wi-Fi model, and $1,199 for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $1,299 for the Wi-Fi model, and $1,499 for the Wi-Fi + Cellular model.  Read more

Inside the M4 chip

Image credit: Apple

The M4 chip is the fourth generation of its custom SoCs. They feature a new display engine, as well as a significantly updated CPU and GPU cores. The base M4 chips come with 10 CPU and 10 GPU cores.

Apple claims that the new CPU is 50% faster than the M2 chips which powered the last generation of iPad Pros, while the GPU will offer a 4x increase in rendering performance, all while still offering the same performance per Watt as the M3. Apple stressed that the new GPU architecture features dynamic caching, hardware-accelerated mesh shading and ray tracing, something that’s a first for the iPad. Read more

Inside Tandem OLED

“We’ve always envisioned iPad as a magical sheet of glass,” said John Ternus, SVP, Hardware Engineering during Apple’s iPad event in Cupertino on Tuesday. “And with the new iPad Pro, we wanted to give customers an even more remarkable visual experience.”

The company did that by bringing OLED to iPad for the very first time, suggesting that the technology helps get the light and color accuracy that iPad Pro owners want – but that it lacks the brightness. The company solved that by creating the Tandem OLED screen, which can support an incredible 1,000 nits of full-screen brightness for both SDR and HDR content, and 1,600 nits of peak HDR brightness. The company says no other device delivers this level of display quality. Read more

Apple Pencil Pro

Image credit: Apple

Shocking as it may seem, it’s been nearly a decade since the first Apple Pencil was announced, way back in 2015. The stylus hasn’t seen much in the way of updates since then. The most significant arrived in 2018, bringing magnetic charging to the line. Last year, meanwhile, saw the arrival of a less expensive model with fewer features and USB-C charging.

It comes in at $129. Many of the new features with the Apple Pencil Pro comes from the squeeze. You can take animations, move and rotate the object and even lens blurring. Read more

Magic Keyboard

 

Image credit: Apple

Apple announced a new and improved Magic Keyboard, its keyboard accessory for iPad. This is the first major revision since 2020.

The Magic Keyboard has been “completely redesigned” to be much thinner and lighter, Apple says, and now includes a function row for quick access to controls like screen brightness. Beyond that, the new Magic Keyboard features aluminum palm rests and a larger trackpad. Plus it’s more responsive, Apple says, with haptic feedback.

In the U.S. the new 11-inch Magic Keyboard is available for $299 and the new 13-inch Magic Keyboard is available for $349. It comes with layouts for over 30 languages. Read more

Final Cut Camera

Image credit: Apple

The latest version of Final Cut Pro introduces a new feature to speed up your shoot: Live Multicam. It’s a bold move from Apple, transforming your iPad into a multicam production studio, enabling creatives to connect and preview up to four cameras all at once, al in one place. From the command post, directors can remotely direct each video angle and dial in exposure, white balance, focus, and more, all within the Final Cut Camera app.

The new companion app lets users connect multiple iPhones or iPads (presumably using the same protocols as the Continuity Camera feature launched a few years ago). Final Cut Pro automatically transfers and syncs each Live Multicam angle so you can seamlessly move from production to editing. Read more

AI improvements

Much of Tuesday’s unveiling had to do with hardware, however, there was some teasing of new AI improvements. This included the upgraded M4 chip, which you can read more about above, which features a neural engine that’s “dedicated to the acceleration of AI workloads.”

The company also hinted that improved AI capabilities would soon be in the hands of iPadOS app developers, noting that the operating system software offers advanced frameworks, like CoreML, and that developers would be able to tap into its neural engine to deliver “powerful AI features right on device.” Read more

Inside the iPad lineup

Image Credits: Apple

Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its price, too. And of course, yes, the iPad mini is still around.

Not sure which one is for you? That’s ok. We have a rundown of all of the iPads and what make them different. Read more


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Here’s Apple's new iPad lineup | TechCrunch


Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its price, too. And of course, yes, the iPad mini is still around.

So we thought it would be a good opportunity to look at the iPad lineup and understand what makes them different. Maybe it’ll help you choose your next iPad if your existing iPad is so old that you can’t get the latest updates for your favorite apps anymore.

Entry-level iPad

The 10th-generation iPad that is simply called “iPad” wasn’t updated during Tuesday’s Let Loose event. But it’s still a solid entry-level tablet with a 10.9-inch display; the A14 Bionic system-on-a-chip that was originally released for the iPhone 12 lineup; and a USB-C port. It comes in blue, pink, yellow and silver.

Before now, the iPad cost $449; Apple is now lowering the price to $349 for 64GB of storage. Upgrading to 256GB is a tad expensive, as the price jumps to $499. This also means that the ninth-generation iPad is now gone from the lineup.

Image Credits: Apple

The iPad Air

What is the iPad Air? The line between the iPad Air and iPad Pro isn’t as clear as it used to be. But Apple’s SVP, Hardware Engineering tried to define what the iPad Air is. “iPad Air is designed to deliver advanced features pioneered on iPad Pro and make them available and even more affordable price,” he said.

That’s why it shouldn’t come as a surprise that the iPad Air now comes in two screen sizes, 11 and 13 inches. Apple now uses its M2 chip to power the iPad Air and has moved the front-facing camera so that it is now located along the landscape edge of the tablet.

The 11-inch iPad Air starts at $599, and the 13-inch model starts at $799. If you pick a model that supports cellular connectivity or if you’d like to add more storage, it’ll add up pretty quickly.

Image Credits: Apple

The iPad Pro

As the name suggests, the iPad Pro packs the best components available right now. And the new iPad Pro isn’t an exception, as it now features an OLED display and a brand new M4 chip.

Essentially, everything is better in the iPad Pro. There are four speakers, a lidar scanner, a new adaptive true-tone flash and a USB-C port that supports Thunderbolt 4. But whether these features are necessary depend on your use cases and the role of your iPad in your computing world.

It’s also an expensive machine: The iPad Pro starts at $999 for the 11-inch model. The 13-inch version costs $1,299. And the iPad Pro doesn’t come with a keyboard or a pencil in the box, so you often end up paying more than the price of a MacBook Air.

The iPad mini

Apple didn’t mention the iPad mini at all but it’s still here. With an 8.3-inch display, this device is bigger than a smartphone but smaller than what people typically call an iPad.

It would have been nice to update the chip on Tuesday, but at least the iPad mini remains in the lineup.

Pencils and keyboards

Now, this is where it gets a bit complicated: Some accessories work with some iPad models but not with others.

Let’s start with the pencils. All iPads support pencils now. Apple sells a basic $79 USB-C Apple Pencil that works with all models and is the cheapest option. It can magnetically attach to the tablet but you have to use a USB-C cable to charge it every now and then.

Image Credits: Apple

The entry-level iPad also supports the first-generation Pencil with a dongle (the one that doesn’t magnetically attach to the tablet). But if you don’t have one, you should choose the basic USB-C Apple Pencil.

If you have an iPad mini, you can also buy a $129 second-generation Apple Pencil. What’s nice about the this one is that it supports wireless pairing and charging as well as a double-tap shortcut to change tools.

And if you’re about to buy a brand-new iPad Air or iPad Pro, Apple essentially updated the second-generation Apple Pencil and rebranded it to the Apple Pencil Pro. It still costs $129 but it adds a couple of quality-of-life features, such as the ability to open a tool palette using the pencil.

As for the keyboard, it’s a bit more straightforward as each model has its own Magic Keyboard. The design of the Magic Keyboard Folio for the entry-level iPad isn’t as nice as the keyboard you can get with the iPad Air or iPad Pro — it’s essentially a $249 keyboard cover.

For the iPad Air and iPad Pro, the pricing of the keyboard depends on the size of the iPad. The Magic Keyboard for 11-inch models costs $299, while the Magic Keyboard for 13-inch models cost $349.

Of course, if you don’t plan to type long documents on your iPad, you can just get a Smart Folio to protect the display and use it as a stand. The versatility of the iPad ecosystem makes it more flexible than a laptop.


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