We’re still well over a month out from WWDC, but Apple went ahead and snuck in another event. On Tuesday, May 7 at 7 a.m. PT/10 a.m. ET, the company is set to unveil the latest additions to the iPad line. According to the rumor mill, that list includes: a new iPad Pro, iPad Air, […]
© 2024 TechCrunch. All rights reserved. For personal use only.
The latest version of Final Cut Pro introduces a new feature to speed up your shoot: Live Multicam. It’s a bold move from Apple, transforming your iPad into a multicam production studio, enabling creatives to connect and preview up to four cameras all at once, all in one place. From the command post, directors can […]
© 2024 TechCrunch. All rights reserved. For personal use only.
At its iPad event today, Apple announced its new iPad Pro tablets, powered by its new M4 chips, the fourth generation of its custom SoCs. The new chips feature a new display engine, as well as a significantly updated CPU and GPU cores. The base M4 chips come with up to 10 CPU and 10 […]
© 2024 TechCrunch. All rights reserved. For personal use only.
Shocking as it may seem, it’s been nearly a decade since the first Apple Pencil was announced, way back in 2015. The stylus hasn’t seen much in the way of updates since then. The most significant arrived in 2018, bringing magnetic charging to the line. Last year, meanwhile, saw the arrival of a less expensive […]
© 2024 TechCrunch. All rights reserved. For personal use only.
Apple announced new iPads — two iPad Air models and the iPad Pro with M4 processor — at its “Let Loose” event on Tuesday. However, one of the important updates for people who take a lot of video calls was Apple shifting the camera to the landscape edge. Until now, the camera on the iPad […]
© 2024 TechCrunch. All rights reserved. For personal use only.
As anticipated, Apple’s iPad Pro was the star of Tuesday’s “Let Loose” event. The arrival of the seventh-generation device marks the first major upgrade to the premium tablet since 2022. “We’re not only going to push the limits of iPad,” Apple SVP John Ternus noted during the event, “we’re going to crush them.” The new […]
© 2024 TechCrunch. All rights reserved. For personal use only.
Apple is refreshing its iPad lineup on Tuesday, which is a bit overdue, as the previous iPad Air was announced more than two years ago. The most important addition to the new iPad Air is that it now comes in two sizes: 11 and 13 inches. This display is still an LED display; if you […]
© 2024 TechCrunch. All rights reserved. For personal use only.
Three years after Steve Jobs unveiled the first iPad, sales reached an all-time high. According to Canalys, iPad shipments hit 26 million in the last quarter of 2013. With those numbers, Apple secured more than one-third of the tablet market. As a category, tablets represented a hair under 50% of the entire PC market for […]
© 2024 TechCrunch. All rights reserved. For personal use only.
Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big fan of Apple hardware, well, it was probably a good day. Now you can get an updated and thinner iPad Pro, if that’s your jam.
But while watching the event and parsing its news in the immediate aftermath I ran into a personal sticking point. While it’s welcome that iPads are getting more and more powerful, their price point is challenging and even surpassing those of many computers. Which seems a little bit backwards. Here’s how TechCrunch reported on the matter:
It’s also an expensive machine: The iPad Pro starts at $999 for the 11-inch model. The 13-inch version costs $1,299. And the iPad Pro doesn’t come with a keyboard or a pencil in the box, so you often end up paying more than the price of a MacBook Air.
Those prices go up by $200 if you want cellular connectivity. So if you wanted a new iPad Pro 13-inch with cellular connectivity and a keyboard you are well in excess of the base price for a Macbook Pro. You know, a full real computer with no caveats.
The thing here is that Apple’s chips are great, and its laptops are super lovely. I am writing to you on an M-based MacBook Pro right now, and it’s gosh darn lovely. I just cannot imagine paying a similar ticket price for something that is, well, not as good as a productivity device and has a more locked-down OS to boot. I could be completely bonkers here, but the pricing and positioning for Apple’s impressive new devices leaves me puzzled. Let’s talk about it.
At its iPad-focused event on Monday, Apple announced a new and improved Magic Keyboard, its keyboard accessory for iPad.
The Magic Keyboard has been “completely redesigned” to be much thinner and lighter, Apple says, and now includes a function row for quick access to controls like screen brightness, volume adjustment and play/pause. Beyond that, the new Magic Keyboard features aluminum palm rests and a larger trackpad. Plus it’s more responsive, Apple says, with haptic feedback and a USB-C port for charging.
It’s the first major revision of the Magic Keyboard since its launch in 2020. And — with the addition of the function row — it’s now on par, feature-wise, with its counterpart the Magic Keyboard Folio.
The new Magic Keyboard comes in two sizes — one for the 11-inch iPad Pro and one for the 13-inch model — and in two colors, black and white. It can be pre-ordered today for the same price as the previous-gen Magic Keyboard, $299 for the 11-inch and $349 for the 13-inch, and will be available in stores next week.
In other keyboard accessory news, there’s a new Smart Folio for iPad Air. It attaches magnetically and supports multiple viewing angles for “greater flexibility” than the old model.
The Smart Folio is available in charcoal gray, light violet, denim and sage and priced at $79 for the 11-inch iPad Air version and $99 for the 13-inch version.
Other announcements at Tuesday’s event included a new iPad Air with an M2 chip and first-ever 13-inch size; a new iPad Pro with completely new M4 chip and stacked OLED screens for higher-fidelity display; a Pro version of the Apple Pencil featuring new sensors; and a new version of the Magic Keyboard. You can catch the full video here:
Founded in 2017, Atoms Lanka Solutions is a provider of IT consulting and software development services. Throughout the company’s history, we have worked with over 160 customers from 5+ countries..
