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As a US ban looms, TikTok announces a $1M program for socially driven creators | TechCrunch


TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its public image. On Tuesday, the platform announced its TikTok Change Makers Program, which includes 50 global creators who “create a positive impact on and beyond […]

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Instagram expands its creator marketplace to 10 new countries | TechCrunch


Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina and Indonesia. Meta first introduced this marketplace to facilitate paid partnerships in the U.S. to […]

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OpenAI says it's building a tool to let content creators 'opt out' of AI training | TechCrunch


OpenAI says it’s developing a tool to let creators better control how their content is used in AI.

Called Media Manager, the tool — once it’s released — will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training. The goal is to have the tool in place by 2025, OpenAI says, as the company works with creators, content owners and regulators toward a common standard.

“This will require cutting-edge machine learning research to build a first-ever tool of its kind to help us identify copyrighted text, images, audio and video across multiple sources and reflect creator preferences,” OpenAI writes in a blog post. “Over time, we plan to introduce additional choices and features.”


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This Week in AI: Generative AI and the problem of compensating creators | TechCrunch


Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.

By the way — TechCrunch plans to launch an AI newsletter soon. Stay tuned.

This week in AI, eight prominent U.S. newspapers owned by investment giant Alden Global Capital, including the New York Daily News, Chicago Tribune and Orlando Sentinel, sued OpenAI and Microsoft for copyright infringement relating to the companies’ use of generative AI tech. They, like The New York Times in its ongoing lawsuit against OpenAI, accuse OpenAI and Microsoft of scraping their IP without permission or compensation to build and commercialize generative models such as GPT-4.

“We’ve spent billions of dollars gathering information and reporting news at our publications, and we can’t allow OpenAI and Microsoft to expand the big tech playbook of stealing our work to build their own businesses at our expense,” Frank Pine, the executive editor overseeing Alden’s newspapers, said in a statement.

The suit seems likely to end in a settlement and licensing deal, given OpenAI’s existing partnerships with publishers and its reluctance to hinge the whole of its business model on the fair use argument. But what about the rest of the content creators whose works are being swept up in model training without payment?

It seems OpenAI’s thinking about that.

A recently-published research paper co-authored by Boaz Barak, a scientist on OpenAI’s Superalignment team, proposes a framework to compensate copyright owners “proportionally to their contributions to the creation of AI-generated content.” How? Through cooperative game theory.

The framework evaluates to what extent content in a training data set — e.g. text, images or some other data — influences what a model generates, employing a game theory concept known as the Shapley value. Then, based on that evaluation, it determines the content owners’ “rightful share” (i.e. compensation).

Let’s say you have an image-generating model trained using artwork from four artists: John, Jacob, Jack and Jebediah. You ask it to draw a flower in Jack’s style. With the framework, you can determine the influence each artists’ works had on the art the model generates and, thus, the compensation that each should receive.

There is a downside to the framework, however — it’s computationally expensive. The researchers’ workarounds rely on estimates of compensation rather than exact calculations. Would that satisfy content creators? I’m not so sure. If OpenAI someday puts it into practice, we’ll certainly find out.

Here are some other AI stories of note from the past few days:

  • Microsoft reaffirms facial recognition ban: Language added to the terms of service for Azure OpenAI Service, Microsoft’s fully managed wrapper around OpenAI tech, more clearly prohibits integrations from being used “by or for” police departments for facial recognition in the U.S.
  • The nature of AI-native startups: AI startups face a different set of challenges from your typical software-as-a-service company. That was the message from Rudina Seseri, founder and managing partner at Glasswing Ventures, last week at the TechCrunch Early Stage event in Boston; Ron has the full story.
  • Anthropic launches a business plan: AI startup Anthropic is launching a new paid plan aimed at enterprises as well as a new iOS app. Team — the enterprise plan — gives customers higher-priority access to Anthropic’s Claude 3 family of generative AI models plus additional admin and user management controls.
  • CodeWhisperer no more: Amazon CodeWhisperer is now Q Developer, a part of Amazon’s Q family of business-oriented generative AI chatbots. Available through AWS, Q Developer helps with some of the tasks developers do in the course of their daily work, like debugging and upgrading apps — much like CodeWhisperer did.
  • Just walk out of Sam’s Club: Walmart-owned Sam’s Club says it’s turning to AI to help speed up its “exit technology.” Instead of requiring store staff to check members’ purchases against their receipts when leaving a store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of certain store locations without having their purchases double-checked.
  • Fish harvesting, automated: Harvesting fish is an inherently messy business. Shinkei is working to improve it with an automated system that more humanely and reliably dispatches the fish, resulting in what could be a totally different seafood economy, Devin reports. 
  • Yelp’s AI assistant: Yelp announced this week a new AI-powered chatbot for consumers — powered by OpenAI models, the company says — that helps them connect with relevant businesses for their tasks (like installing lighting fixtures, upgrading outdoor spaces and so on). The company is rolling out the AI assistant on its iOS app under the “Projects” tab, with plans to expand to Android later this year.

More machine learnings

Image Credits: US Dept of Energy

Sounds like there was quite a party at Argonne National Lab this winter when they brought in a hundred AI and energy sector experts to talk about how the rapidly evolving tech could be helpful to the country’s infrastructure and R&D in that area. The resulting report is more or less what you’d expect from that crowd: a lot of pie in the sky, but informative nonetheless.

Looking at nuclear power, the grid, carbon management, energy storage, and materials, the themes that emerged from this get-together were, first, that researchers need access to high-powered compute tools and resources; second, learning to spot the weak points of the simulations and predictions (including those enabled by the first thing); third, the need for AI tools that can integrate and make accessible data from multiple sources and in many formats. We’ve seen all these things happening across the industry in various ways, so it’s no big surprise, but nothing gets done at the federal level without a few boffins putting out a paper, so it’s good to have it on the record.

Georgia Tech and Meta are working on part of that with a big new database called OpenDAC, a pile of reactions, materials, and calculations intended to help scientists designing carbon capture processes to do so more easily. It focuses on metal-organic frameworks, a promising and popular material type for carbon capture, but one with thousands of variations, which haven’t been exhaustively tested.

The Georgia Tech team got together with Oak Ridge National Lab and Meta’s FAIR to simulate quantum chemistry interactions on these materials, using some 400 million compute hours — way more than a university can easily muster. Hopefully it’s helpful to the climate researchers working in this field. It’s all documented here.

We hear a lot about AI applications in the medical field, though most are in what you might call an advisory role, helping experts notice things they might not otherwise have seen, or spotting patterns that would have taken hours for a tech to find. That’s partly because these machine learning models just find connections between statistics without understanding what caused or led to what. Cambridge and Ludwig-Maximilians-Universität München researchers are working on that, since moving past basic correlative relationships could be hugely helpful in creating treatment plans.

The work, led by Professor Stefan Feuerriegel from LMU, aims to make models that can identify causal mechanisms, not just correlations: “We give the machine rules for recognizing the causal structure and correctly formalizing the problem. Then the machine has to learn to recognize the effects of interventions and understand, so to speak, how real-life consequences are mirrored in the data that has been fed into the computers,” he said. It’s still early days for them, and they’re aware of that, but they believe their work is part of an important decade-scale development period.

Over at University of Pennsylvania, grad student Ro Encarnación is working on a new angle in the “algorithmic justice” field we’ve seen pioneered (primarily by women and people of color) in the last 7-8 years. Her work is more focused on the users than the platforms, documenting what she calls “emergent auditing.”

When Tiktok or Instagram puts out a filter that’s kinda racist, or an image generator that does something eye-popping, what do users do? Complain, sure, but they also continue to use it, and learn how to circumvent or even exacerbate the problems encoded in it. It may not be a “solution” the way we think of it, but it demonstrates the diversity and resilience of the user side of the equation — they’re not as fragile or passive as you might think.


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Online course platform Kajabi allows creators to build their own branded apps | TechCrunch


Kajabi, the video and web hosting platform for content creators to sell online courses, announced Thursday the official launch of its no-code branded mobile app offering, letting users host their own customized native app through the App Store and Google Play.

Kajabi already has a mobile app for hosting online courses, but this new product allows creators to control the user experience and interact with customers in a new way. Creators can customize their app’s icon, login screen, layout, and content, including the welcome screen, explore page, push notifications, custom links, carousels featuring online courses, other in-app purchases like bundle offers, and more. There’s also a separate AI chat assistant that can be trained to answer questions and is integrated into the app.

“Our North Star has always been to increase commerce for creators,” Sean Kim, Kajabi’s chief product officer and former head of product at TikTok, told TechCrunch. “Whether we’re helping you make your first dollar, reach profitability, or reach financial freedom, all of our resources are pointed towards this goal. The branded mobile app is the latest product we offer that helps our customers increase commerce, as well as reach their businesses.”

Branded apps were highly requested among creators, and according to Kajabi user data, 62% of creators believe that a branded app is crucial for their businesses. Fifty-five percent said they’re willing to pay up to $100/month for a custom-branded app.

Kajabi has been testing the product with over 800 beta users. As of today, it’s available to all Kajabi users.

Image Credits: Kajabi

Compared to the traditional app development process, which can take six months and cost upward of $60,000, Kajabi argues its offering is a cost-effective solution. Kajabi develops already-done apps that can go live in weeks, saving creators both time and money. This is a reassuring proposition for creators who have previously invested in app development that didn’t meet their expectations.

One Kajabi client, nutritionist Raquel Britzke, told us she spent $10,000 building an app that ultimately didn’t perform as she hoped.

“I tried doing my own app before and I was not successful. It’s so much work and I spent so much time and money to make the app. … I have thousands of people that use [my] services, so we need to make sure that the app works for a large number of people,” she said. Now Britzke can quickly bring existing customers over to an app that’s powered by Kajabi and optimized to handle all her instructional videos, she explained.

Though more affordable than the standard app development process, building a branded app with Kajabi is still an investment. Only creators with existing courses on the platform can buy the add-on, which ranges from $89 to $199 per month. The higher-priced plan comes with a Community feature where customers engage with creators in live video calls and chats, attend meetups, and complete challenges.

Kajabi offers three subscriptions: Basic ($149/month), Growth ($199/month), and Pro ($399/month).

Currently, Kajabi only supports the sale of courses as one-time purchases, not subscriptions, but that will soon change. The company is also planning to offer community and coaching products as in-app purchases. (It’s also important to note that Apple and Google charge 30% for all in-app purchases, while companies making under $1 million annually are only charged 15%.)

Additionally, the company says it will continue to improve and add features, and all apps will be automatically updated. While Kajabi doesn’t support coding customizations, it’s planning to add customizable widgets that can be integrated into the app. Other features in the works include offline viewing, interactive quizzes, and personalized experiences.

The company joins many other competitors in the no-code app-building space, including Wix, which charges $200 per month for its branded app; Bubble, which charges between $29 and $529 per month; Vidapp ($389); Passion.io ($297); and Thinkific ($199), among others.


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Instagram is updating its ranking systems to surface more content from smaller, original creators | TechCrunch


Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network. The Meta-owned platform says that historically, creators with large followings and accounts that share reposted content have gotten the most reach on the platform. So now it’s seeking to give all creators an equal footing in terms of reach with a set of new changes that will be implemented over the next few months.

The platform is introducing a ranking change that will give smaller creators more distribution, replacing reposts with original content in recommendations, adding labels to reposted content and removing content aggregators from recommendations.

Instagram says it has been working on a new way to rank recommendations that will show eligible content to a small audience that it thinks will enjoy it. As people engage with the content, the top performing set of Reels will be shown to a slightly wider audience, then the best of these will be shown to an even wider group, and so on. Instagram believes this change will give all creators an equal chance of finding audiences.

In addition, if Instagram finds two or more identical pieces of content on Instagram, it will only recommend the original one. This change means that the original content will directly replace the reposted content in the app’s recommendations. The company notes that it won’t replace content if it has been significantly changed. For instance, Instagram won’t replace content that has been edited to become a meme or a parody. Plus, content will only be replaced in places where Instagram recommends posts, such as the explore page, Reels and in-feed recommendations.

Instagram is also going to start adding labels to reposted content that will link users to the original creator. The label will be visible to followers of the account reposting it. The company says that for now, the original creator or the account reposting the content have the option to remove the label. It’s possible that Instagram might not let creators remove the label in the future.

Another new change will go after meme accounts or pages dedicated to reposting other creators’ content. The company says that in the coming months, accounts that repeatedly post content from other users that they didn’t create or enhance will not be shown in recommendations. Instagram notes that this change won’t affect how it shows people content from aggregator accounts they follow.


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Meta confirms launch of a bonus program for creators on Threads | TechCrunch


Meta’s Threads social network passed the 150 million monthly users mark recently, but the company is not slowing down its growth engine. To increase engagement, the social media giant is running a limited-time bonus program for Threads.

Over the last few days, many accounts have posted about this program. The company confirmed to TechCrunch about a limited-time invite-only program for creators, which began testing in March. Meta said that invited creators will have “individualized” requirements for bonuses. At the moment, the program is just limited to creators in the U.S. The company said it might expand the program to other regions if successful.

On its support page, Meta says that invited creators must make a public Threads profile and follow the rules of Instagram creator incentive terms and rules for bonuses on Instagram. The company specified that the performance of Threads’ posts (views) and the number of posts are some of the parameters for creators to receive bonuses.

There are also specific guidelines for what kind of posts would be eligible for the bonus program.

For instance, one of the requirements states that a post must receive at least 2,500 views. Apart from that, Threads posts with copyrighted material, no text, and boosted views won’t be eligible for bonuses. Meta adds that the content shouldn’t have a watermark of another platform such as TikTok or YouTube. Plus, the posted content shouldn’t be a brand partnership post.

Creators can check their earnings on the professional dashboard and they might need to a earn minimum amount to receive a payout.

In some cases, you must earn a minimum amount to receive a bonus payout. If you don’t reach the minimum amount, you will not receive any bonus payout, but you may be invited to participate in another bonus opportunity in the future,” the company explains.

This program might push Instagram users with substantial following to post more on Threads and, in turn, also port over some of their following. Instagram already shows suggested Threads on its app. Users might want to check out the Meta’s X rival more frequently if their favorite creators are posting on the app.

The new bonus program is also a good opportunity for creators who might want to build out an audience on the new platform. However, the monetary benefits might be temporary as Meta hasn’t detailed long-term plans for creators to earn money on Threads.




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Creators of Sora-powered short explain AI-generated video's strengths and limitations | TechCrunch


OpenAI’s video generation tool Sora took the AI community by surprise in February with fluid, realistic video that seems miles ahead of competitors. But the carefully stage-managed debut left out a lot of details — details that have been filled in by a filmmaker given early access to create a short using Sora.

Shy Kids is a digital production team based in Toronto that was picked by OpenAI as one of a few to produce short films essentially for OpenAI promotional purposes, though they were given considerable creative freedom in creating “air head.” In an interview with visual effects news outlet fxguide, post-production artist Patrick Cederberg described “actually using Sora” as part of his work.

Perhaps the most important takeaway for most is simply this: While OpenAI’s post highlighting the shorts lets the reader assume they more or less emerged fully formed from Sora, the reality is that these were professional productions, complete with robust storyboarding, editing, color correction, and post work like rotoscoping and VFX. Just as Apple says “shot on iPhone” but doesn’t show the studio setup, professional lighting, and color work after the fact, the Sora post only talks about what it lets people do, not how they actually did it.

Cederberg’s interview is interesting and quite non-technical, so if you’re interested at all, head over to fxguide and read it. But here are some interesting nuggets about using Sora that tell us that, as impressive as it is, the model is perhaps less of a giant leap forward than we thought.

Control is still the thing that is the most desirable and also the most elusive at this point. … The closest we could get was just being hyper-descriptive in our prompts. Explaining wardrobe for characters, as well as the type of balloon, was our way around consistency because shot to shot / generation to generation, there isn’t the feature set in place yet for full control over consistency.

In other words, matters that are simple in traditional filmmaking, like choosing the color of a character’s clothing, take elaborate workarounds and checks in a generative system, because each shot is created independent of the others. That could obviously change, but it is certainly much more laborious at the moment.

Sora outputs had to be watched for unwanted elements as well: Cederberg described how the model would routinely generate a face on the balloon that the main character has for a head, or a string hanging down the front. These had to be removed in post, another time-consuming process, if they couldn’t get the prompt to exclude them.

Precise timing and movements of characters or the camera aren’t really possible: “There’s a little bit of temporal control about where these different actions happen in the actual generation, but it’s not precise … it’s kind of a shot in the dark,” said Cederberg.

For example, timing a gesture like a wave is a very approximate, suggestion-driven process, unlike manual animations. And a shot like a pan upward on the character’s body may or may not reflect what the filmmaker wants — so the team in this case rendered a shot composed in portrait orientation and did a crop pan in post. The generated clips were also often in slow motion for no particular reason.

Example of a shot as it came out of Sora and how it ended up in the short. Image Credits: Shy Kids

In fact, using the everyday language of filmmaking, like “panning right” or “tracking shot” were inconsistent in general, Cederberg said, which the team found pretty surprising.

“The researchers, before they approached artists to play with the tool, hadn’t really been thinking like filmmakers,” he said.

As a result, the team did hundreds of generations, each 10 to 20 seconds, and ended up using only a handful. Cederberg estimated the ratio at 300:1 — but of course we would probably all be surprised at the ratio on an ordinary shoot.

The team actually did a little behind-the-scenes video explaining some of the issues they ran into, if you’re curious. Like a lot of AI-adjacent content, the comments are pretty critical of the whole endeavor — though not quite as vituperative as the AI-assisted ad we saw pilloried recently.

The last interesting wrinkle pertains to copyright: If you ask Sora to give you a “Star Wars” clip, it will refuse. And if you try to get around it with “robed man with a laser sword on a retro-futuristic spaceship,” it will also refuse, as by some mechanism it recognizes what you’re trying to do. It also refused to do an “Aronofsky type shot” or a “Hitchcock zoom.”

On one hand, it makes perfect sense. But it does prompt the question: If Sora knows what these are, does that mean the model was trained on that content, the better to recognize that it is infringing? OpenAI, which keeps its training data cards close to the vest — to the point of absurdity, as with CTO Mira Murati’s interview with Joanna Stern — will almost certainly never tell us.

As for Sora and its use in filmmaking, it’s clearly a powerful and useful tool in its place, but its place is not “creating films out of whole cloth.” Yet. As another villain once famously said, “that comes later.”




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Bump raises $3 million seed to help creators manage finances | TechCrunch


James Jones’ father was an engineer. He was also a musician and a preacher, performing at churches along the East Coast.

Jones, an entertainment lawyer, noticed his father often worried about keeping track of the money he collected while performing at church and artists and influencers were often complaining about the same things.

“I also often had creators complain about the lack of ownership over their creative assets and how painful it was to get loans, mortgages, or generally create generational wealth opportunities for themselves and their families,” Jones told TechCrunch.

Jones said the pandemic brought forth a new set of challenges for creators: So many of them were at home trying to figure out how they would earn money and what to do next.

His solution was Bump, a platform that helps creators manage and grow their businesses. He launched it in 2020 with Anton Koyalov, who now serves as CTO. Bump on Tuesday announced a $3 million seed round, with investments from ImpactX, Capitalize and Serac Ventures.

Bump seeks to help creators manage their finances.

Bump allows creators to track income and market value, which can help them negotiate better deals and see how much money they are owed from partners. In 2022, Bump launched the Bump Creator Credit Card in partnership with Mastercard, which provides no monthly or hidden fees and can be acquired without a credit check. Bump also works with a banking institution and has direct deposit accounts that let creators earn interest on cash placed in its money market account.

Jones said fundraising for his company was brutal. He said Bump was up against numerous factors it simply couldn’t control, like a bear market and the lack of investor appetite for creator economy companies. “We took no after no from investors on the chin and lived to keep fighting,” he said. “We weren’t afraid to ask for investment, and we weren’t afraid of being ghosted, being judged or being told no.”

Bump closed its seed round in about six months, with other investors including Heirloom Ventures, H/L Ventures and Mana Venture. It has raised $3.5 million to date, with exiting investors including Snap Inc. and Sixty8 Capital.

“The creator economy is one of the most important trends in the future of work,” Oliver Libby, a managing partner at H/L Ventures, told TechCrunch. “There is virtually no financial infrastructure, no financial training, products, or help for this growing population — many of them underrepresented and underbanked.”

Bump will use the latest fundraise to help it expand and refine its infrastructure.

Creating a company like Bump has always been Jones’ passion, even though he didn’t always want to be a founder. “I always had a burning desire to solve the world’s problems,” he said. He liked talking to people, listening to what they were saying, and analyzing details that could help make them “healthier, wealthier, or happier,” he said.

“I can’t say that I always wanted to be a founder, but I do think my natural tendencies and characteristics have pushed me toward being a founder,” he said. “And despite the highs and lows, I wouldn’t trade it for anything in the world.”


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Hundreds of creators sign letter slamming Meta's limit on political content | TechCrunch


If you haven’t been seeing much political content on Instagram lately, there’s a reason for that. Since March, Instagram and Threads have instituted a new default setting that limits political content you see from people you’re not following.

Hundreds of creators, convened by GLAAD and Accountable Tech, have signed an open letter demanding that Instagram make the political content limit an opt-in feature, rather than on by default.

“With many of us providing authoritative and factual content on Instagram that helps people understand current events, civic engagement, and electoral participation, Instagram is thereby limiting our ability to reach people online to help foster more inclusive and participatory democracy and society during a critical inflection point for our country,” the letter reads.

The letter’s signatories include comedian Alok Vaid-Menon (1.3 million followers), Glee actor Kevin McHale (1.1 million), news account So Informed (3.1 million), activist Carlos Eduardo Espina (664,000), Under the Desk News (397,000) and other meme accounts, political organizers and entertainers.

Instagram’s definition of political content leaves a lot of room for interpretation, which stokes further concern among these creators. It describes political content as anything “potentially related to things like laws, elections, or social topics.”

The letter points out that this “endangers the reach of marginalized folks speaking to their own lived experience on Meta’s platforms” and limits the conversation around topics like climate change, gun control and reproductive rights.

For political creators, these limits can also impact their livelihood, since it will be harder to reach new audiences. While Instagram isn’t particularly lucrative (there’s no regular revenue share with creators), building a following on the platform can lead to other financial opportunities, like brand sponsorships.

As election season looms in the U.S., Instagram’s decision to distance itself from politics could seem like a way to do damage control — Meta has a less-than-stellar track record when it comes to its role in elections. But Meta could be creating even more problems by siloing its users into political echo chambers, where they’re never exposed to any information from people outside their existing circles.

“Removing political recommendations as a default setting, and consequently stopping people from seeing suggested political content poses a serious threat to political engagement, education, and activism,” the letter says.

 




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