AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. Ads will appear in the U.S. to start, formatted as “sponsored follow-up questions.” (E.g., “How can I use LinkedIn to enhance my job search?”) Paid media will be positioned to the side of answers, and labeled as sponsored. Brands […]
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Bad news for Microsoft-owned LinkedIn in Europe where it has been reprimanded and fined €310 million for privacy violations related to its tracking ads business. The administrative penalties, which are worth around $356 million at current exchange rates, have been issued by Ireland’s Data Protection Commission (DPC) under the European Union’s General Data Protection Regulation […]
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When it comes to privacy nightmares, Pinterest is unlikely to be the first social app that springs to mind. But the visual discovery engine’s use of tracking ads is the target of the latest complaint from European privacy rights non-profit noyb, which accuses it of breaching the bloc’s General Data Protection Regulation (GDPR) by failing […]
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Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, Meta’s VP of content policy, wrote in a blog post that some of the tests aim to bolster its existing anti-scam measures, such as the automated scans (using machine […]
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As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads. Before, creators would be paid a percentage of the ad revenue from ads shown in their replies. Now, X says it will instead pay […]
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Google is rolling out a redesigned AI Overviews experience — with ads — and expanding its test of AI-organized results pages.
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Lens, Google’s visual search app, can now analyze videos. Plus, it can identify products in photos — and, less excitingly, serve up related ads.
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Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about Sponsored Snaps and will be able to […]
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