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Robotic Automations

Controversial drone company Xtend leans into defense with new $40M round | TechCrunch


Close to a decade ago, brothers Aviv and Matteo Shapira co-founded Replay, a company that created a video format for 360-degree replays — the sorts of replays that have become part and parcel of major sports broadcasts.

Replay caught the attention of Intel, which acquired the company in 2016 for a reported $175 million, and led Aviv and Matteo to a chance meeting with Rubi Liani, the founder of Israeli’s official drone racing league (FRIL).

Liani turned the brothers on to drone racing and planted the seed of the idea for their next startup, Xtend, which he helped found.

“As founders, we saw an opportunity to bridge the gap between our experiences,” Aviv told TechCrunch. “We recognized the exceptional skills required to control advanced robots, particularly drones. Our vision was to develop technology that would make controlling these robots intuitive and accessible, like how users interact with smartphones without needing in-depth technical knowledge.”

Xtend provides a platform that lets operators manage drones and robots developed both in-house by Xtend and third-party vendors. With Xtend’s platform, operators can directly control drones and robots — optionally with a VR headset — or train AI models to be deployed on drones that identify objects and help navigate indoor/outdoor environments. Today, the company announced a $40 million funding round led by Chartered Group at a post-money valuation around $110 million.

“Our platform empowers drones and robots to handle specific tasks autonomously, like entering buildings and scanning floors,” Aviv said. “Crucially, it allows the ‘common sense’ decisions — like judging situations or adapting to unforeseen circumstances — to remain in the hands of human supervisors.”

Xtend allows operators to orchestrate teams of drones and robots — not just individual machines — and have them perform certain tasks autonomously, like moving from waypoint to waypoint. All the while, Xtend analyzes data from past deployments to recommend actions that an operator might take.

Xtend’s Wolverine drone.

“Xos empowers a single supervisor to oversee a team of robots performing tasks at various locations simultaneously,” Aviv said. “We believe complete autonomy isn’t the ultimate goal, but rather a subset of capabilities.”

Xtend pitches its technology as general-purpose, aimed at customers in industries ranging from public safety to logistics. But the company leans heavily into military, defense and law enforcement applications.

Xtend has contracts with the Israel Defense Forces (IDF) and the U.S. Department of Defense to “develop and deliver its systems,” including drone interceptor systems, for “operational evaluation” — including a $9 million deal with the Pentagon’s irregular warfare office. And Aviv isn’t shy about the company’s ambitions to move into what he calls “new civil market opportunities,” like private and public security.

“Imagine a police officer coordinating drones to search a large area for a suspect,” Aviv said. “Xos can empower these professionals to leverage robotic assistance.”

This could be problematic, given that regulations are still largely lacking for law enforcement usage, and drones have been used to surveil legal demonstrations. For instance, in 2020, Congressional Democrats raised the alarm that drones and spy planes had been used by the administration of then-President Donald Trump to watch demonstrations in Las Vegas, Minneapolis and Washington, D.C., according to Al Jazeera.

In addition, Xtend has recently found itself in the crosshairs of international monitors.

Statewatch and Informationsstelle Militarisierung (IMI) found in an analysis that Xtend, among other Israeli military companies and institutions involved in drone deployment, received an R&D grant from the EU’s Horizon Europe fund despite a prohibition on EU funding for military and defense projects.

Aviv has taken a strongly pro-Israel stance in the country’s ongoing war with Hamas, telling Ctech that Xtend has “redirected energies to supporting the IDF 100%.” On its website, which features testimonials from Israeli troops in Gaza, Xtend says that it enables “soldiers to perform accurate manoeuvres in complex combat scenarios.”

In an interview with The Wall Street Journal, Aviv said that Xtend has been working with the IDF for some time — initially to take down incendiary balloons originating from the Gaza Strip. Since then, its drones have been used to map and scout out subterranean tunnels dug by Hamas in Gaza — and, far more alarmingly, sent on reconnaissance missions equipped with explosive payloads like grenades.

Controversial as it may be, the strategy appears to be working for Xtend’s business. The company says it’s won $50 million in contracts to date across its customer base of “over 50” organizations, including government defense agencies.

“We’re unlocking the true potential of robotics in complex scenarios, including first response, search and rescue and critical infrastructure inspection,” Aviv said. “Hundreds of Xtend’s drone and robotics systems are already operationally deployed worldwide, and we are continuously developing Xos and those platforms to deliver the future of human-machine teaming.”

With the new funding, which brings Xtend’s total raised to $65 million, Xtend plans to grow its 110-person workforce by 50% across the U.S., Israel and Singapore by the end of the year as it shifts to a combination of platform-as-a-service and software-as-a-service sales models. On the roadmap is international expansion, with a specific focus on Japan.


Software Development in Sri Lanka

Robotic Automations

Uber, Nvidia-backed Serve Robotics hits public markets with $40M splash | TechCrunch


Serve Robotics, the Uber and Nvidia-backed sidewalk robot delivery company, debuted publicly on the New York stock exchange Thursday, making it the latest startup to choose going public via a reverse merger as an alternative path to capital needed to fund growth.

The company, which spun out of Uber’s acquisition of Postmates in 2021, hits the Nasdaq under the ticker “SERV” with gross proceeds of roughly $40 million — “prior to deducting underwriting discounts and offering expenses,” per regulatory filings — at a share price of $4.

Serve completed its reverse merger with blank-check company Patricia Acquisition Corp in August 2023, and at the same time secured $30 million in a round led by existing investors Uber, Nvidia and Wavemaker Partners, bringing its total amount raised at the time to $56 million. While Serve’s debut in the public markets comes from a reverse merger and not a SPAC, the two alternate paths to IPO are not too dissimilar. They both provide startups with a faster route to public markets. However, pulling this particular financial lever has its risks, especially if the company is pre-revenue or bringing in very little revenue. We need look no further than the countless fallen autonomous vehicle and electric vehicle companies to determine that this is not a golden ticket to longevity or profitability.

Like any publicly traded company, this path does require financial disclosures that provides information on revenue and profits or losses.

Serve brought in $207,545 in revenue last year, up from $107,819 in 2022, per regulatory filings. That’s at a loss of $1.5 million in 2023 and $1.04 million in 2022. However, Serve Robotics said it’s expecting enormous growth fueled by money generated by going public. Those funds will go towards funding R&D for future generations of robots, manufacturing activities, geographic expansion and general working capital and corporate purposes.

The startup also has some big revenue ambitions. Serve said it aims to generate between $60 million and $80 million in annual revenue, with contribution margins of over 50% and positive cash flow by the end of 2025. The company pointed to recent momentum, including its 25% month-over-month increase in deliveries since 2022 when the startup started delivering for Uber Eats.

Future growth will come from scaling the 100 robots deployed today in Los Angeles to up to 2,000 robots in multiple U.S. cities by the end of next year through a contract with Uber Eats. Serve has also enlisted Magna International as a manufacturing partner. Currently, Serve handles 300 restaurants via the Uber Eats and 7-Eleven platform in LA, but has its eyes on Dallas, San Diego and Vancouver, Canada, according to CEO Ali Kashani.

Serve projects that a big portion of its revenue will come from ads, Kashani told TechCrunch.

“I never thought that I would start a robotics company and then be in the ads business,” said a tired, but excited, Kashani in a phone interview minutes after the bell rang. It’s normal for companies to barely sleep before making their public debut out of a need to finalize all the financials and pure adrenaline. “But it’s great because this can help offset the delivery costs, so everybody wins.”

Kashani said Serve has had a lot of inbound interest for ads on its cute little sidewalk robots. On an annual basis, ad revenue can generate 25% to 50% of Serve’s total revenue, he said.

That’s one of the value propositions Serve has pitched to investors. Serve also says it can tap the rapid progress in AI and robotics to help reduce reliance on cars, because who needs something as small as a burrito delivered in a sedan anyway?

“The tailwind here is that these robots are a lot more scalable than a lot of the alternative approaches we have,” said Kashani. “If you look at a car, it has about 3,000 times more kinetic energy than one of our robots, so just by nature, these are safer… for pedestrians, bikers for everybody else, and I think that’s definitely recognized when we when we talk to cities. So there’s a lot of regulatory momentum, but you also have the fact that there is a shortage of labor. You can see companies in the delivery space are still not necessarily profitable, and they’re looking for ways to bring some mix of automation into their fleets. So we see a lot of interest in in the solution that we’re providing.”

Serve’s robots operate at Level 4 autonomy, meaning they can operate autonomously within certain boundaries and conditions. However, Serve still relies on remote human operators to supervise operations in certain scenarios, like at intersections or if something unexpected happens.

The company’s offering is expected to close around April 22. Serve’s gross proceeds from the offering could hit about $46 million, according to Kashani, if Aegis Capital Corp., the deal’s underwriter, takes the company up on its 45-day option to buy up to 150,000 additional shares of common stock, or about 15% of the number of shares sold, to cover any over-allotments.

Upon the closing of the merger, Uber held a 16.6% stake and Nvidia an 14.3% stake in Serve, according to regulatory filings. An April filing shows that stake will change to 11.5% and 10.1% respectively once the offering closes, but a Serve spokesperson caveated that those percentages may change given the $4 opening share price.

Sarfraz Maredia, Uber’s vice president of delivery and head of its Americas region, has joined Serve’s board.

Serve Robotics started its life as Postmates X, the robotics division of on-demand delivery company Postmates. The autonomous sidewalk robots started delivering to Postmates customers in multiple Los Angeles neighborhoods in 2018. It started a commercial service in 2020.

Uber acquired Postmates in late 2020 for $2.65 billion. Three months later, Postmates X spun out as an independent company called Serve Robotics. The new name was taken from the autonomous sidewalk delivery bot that was developed and piloted by Postmates.


Software Development in Sri Lanka

Robotic Automations

Sample seed pitch deck: Xpanceo's $40M deck | TechCrunch


Xpanceo is betting big on turning us all into cyborgs with smart contact lenses, securing a cool $40 million to make our sci-fi dreams a reality. Co-founders Roman Axelrod and Valentyn S. Volkov are on a mission to ditch traditional gadgets and make everyone’s eyes the new screens. Who needs smartphones when you can blink to browse? As they push the boundaries of what’s possible with optoelectronics and new materials, one can’t help but wonder if we’re heading toward a future where losing your contacts could mean missing your next Zoom meeting.


We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that

Slides in this deck

Xpanceo has shared its complete presentation deck, consisting of 19 slides, with TechCrunch. Although the slide list suggests that the team has covered everything, a closer look at the deck’s contents reveals that some areas might not be as comprehensive as they seem.

  1. Cover slide
  2. Challenge
  3. Solution
  4. Product
  5. Value proposition
  6. B2C: Use cases
  7. B2B: Industries
  8. Traction
  9. Contact lens users
  10.  Market size
  11.  Revenue forecast
  12.  Competition
  13.  What is Xpanceo? interstitial 
  14.  Overview
  15.  Technologies
  16.  Pioneering R&D in optical analysis
  17.  Team
  18.  Roadmap
  19.  Closing slide

Three things to love about Xpanceo’s pitch deck

There’s a lot of really good storytelling happening here.

A slice of history

[Slide 2] A clear problem statement. Image Credits: Xpanceo

The presentation effectively begins with a clear problem statement, setting the stage for a focused discussion on the challenges and opportunities in the realm of augmented reality (AR) and wearable technology. This explanation is crucial, as it immediately frames the issues that Xpanceo is addressing with its innovative smart contact lens project. By articulating the problems upfront, the deck ensures that the audience understands the context and significance of the technology being developed, which is essential for garnering support and enthusiasm for the project. I love that.

The inclusion of a timeline detailing the evolution of computing technology within the presentation is particularly clever. This historical perspective not only educates the audience about the progression and milestones in computing but also situates Xpanceo’s work within a larger narrative of technological advancement — and many of those advancements made a lot of investors very wealthy indeed.

What’s the problem with AR?

Addressing the shortcomings of AR as it stands, the presentation acknowledges that the tech has not yet achieved widespread adoption primarily due to poor product offerings that have failed to resonate with consumers. This is true, and it shows that Xpanceo is aware of the hurdles faced by previous AR technologies and is committed to overcoming these challenges.

[Slide 3] Easing into the “solution” is a great approach. Image Credits: Xpanceo

There’s a big difference between a “solution” and a “product” slide. Xpanceo’s take here is refreshingly clear on the differences.

The solution slide is strategic in nature, emphasizing a broader, more adaptable approach rather than focusing solely on the product. This strategic mindset is crucial, as it shifts the emphasis from the specifics of the product to the underlying philosophy of problem-solving.

I love that the solution is articulated in a clear and accessible way, deliberately avoiding excessive detail. This clarity is essential for communicating effectively with stakeholders, including investors, potential customers and team members. By keeping the solution straightforward and easy to understand, the team ensures that everyone involved has a solid grasp of the core concept and objectives. This level of transparency fosters trust and alignment among all parties, which is important for collaborative efforts and the overall success of the project.

From there, you can drop into the details: the product.

So here’s what the company’s actually up to

Again, Xpanceo does a great job:

[Slide 4] This slide draws investors in. Image Credits: Xpanceo

The product slide does an excellent job of presenting the product in a clear and engaging manner, avoiding the common pitfall of descending into overly technical language that can alienate or confuse the audience. This approach is particularly powerful given the complex nature of the technology involved.

Smart contact lenses that integrate advanced computing capabilities directly into the user’s visual field feels like magic. Still, by maintaining straightforward and accessible language, the slide ensures that the innovation can be understood and appreciated by a broad audience, which is crucial for generating interest and support among potential investors.

I particularly love how this clarity helps set the stage for deeper discussions, all without getting lost in the complex technological language that no doubt happens in the lab. It strikes the right balance between simplicity and informativeness.

Three things that Xpanceo could have improved

This deck is really good. But is it perfect?

Nope. Let’s dive in.

What are you raising?

What? Image Credits: Getty Images

The biggest problem with the Xpanceo deck isn’t what is in there, but rather what isn’t.

One critical element missing from the deck is the “ask” slide, which is essential when seeking venture capital funding. It’s surprising how often founders overlook this component in their pitch decks. When raising money, it’s not the time to be reticent or indirect. Clearly stating what is being asked for — be it staffing, resources or partnerships — demonstrates to potential investors a well-thought-out plan and a serious commitment to the startup’s future. This helps investors quickly understand the needs and assess whether they align with their investment criteria.

Including a specific ask in the presentation also conveys that there is a realistic understanding of what the startup requires to succeed. It shows that careful consideration has been given to how much funding is needed, what it will be used for, and how it will help the company achieve its goals. This level of detail and transparency adds credibility to the pitch and instills confidence in potential investors about the management and planning capabilities. It positions the entrepreneurs as serious individuals who are not merely experimenting but are committed to building a sustainable business.

B2B or B2C: You can’t have both

Slides 6 and 7 make a case for both a B2B and a B2C model. That’s not a great call.

[Slide 6] A use-case brainstorm is clever, but it’s important to come up with the real use cases that drive the investment decision. Image Credits: Xpanceo

B2B and B2C business models are fundamentally different beasts. Very few companies are able to do well with one strategy, never mind both.

B2C sales are distinguished by direct interactions with individual consumers, focusing on emotional engagement, brand identity, and creating personalized customer experiences. This model thrives on short sales cycles and immediate purchase decisions, making it crucial for companies to invest in understanding consumer behaviors and crafting marketing strategies that resonate on a personal level. Even if companies occasionally purchase under a B2C model, they should be treated as consumers in the sales process to maintain simplicity and efficiency in marketing efforts.

Conversely, B2B sales involve more complex transactions with other businesses, characterized by longer sales cycles, higher transaction values, and a focus on practical benefits and cost-effectiveness. This model requires strong, credible relationships and often involves customized solutions to meet specific business needs. While it’s less common, consumers may sometimes engage with products designed for business use, highlighting the flexibility required in sales strategies. Ultimately, focusing on a B2B or B2C sales organization should align with the startup’s core capabilities and strategic goals, shaping the narrative in their startup pitch to attract potential investors.

Trying to do both won’t work, so pick one, and explain why that’s the right choice.

The market sizing fallacy

[Slide 9] Sure, there are a lot of contact lens users. But are they really a proxy for Xpanceo customers? Image Credits: Xpanceo

When assessing the potential market size for Xpanceo’s contact lenses, it’s crucial to differentiate the nature of the product from traditional contact lenses. Or, put differently: Is the market for Xpanceo’s product people who are already wearing contacts? The company seems to think that everyone who wears contacts wants smart contacts. But that’s probably not accurate.

Xpanceo’s offerings are not merely an alternative to spectacles for optical correction but rather function as a wearable device. This distinction is significant because the target market for Xpanceo may not align directly with the existing base of contact lens users. Instead of evaluating the total number of contact lens wearers, a more relevant metric might be the usage of related technology such as smartphones or smartwatches, which reflects a tech-savvy consumer base more likely to adopt new wearable technologies. This approach can help in identifying not just a broad audience, but also one that is more likely to embrace innovative products.

Xpanceo’s go-to-market strategy plays a pivotal role in determining its primary consumer segment. If the product is designed for mass market consumption, the strategy should focus on identifying and engaging an early adopter group. This group typically consists of tech enthusiasts who are keen on exploring and adopting cutting-edge technologies. These early adopters could provide the initial traction needed to penetrate the market, acting as influencers and validators for the broader consumer base. Their feedback is also invaluable when it comes to refining the product and enhancing its appeal to subsequent buyers.

I think the company is trying to show that its market is huge, but I doubt that contact lens wearers are a proxy. I wear contacts, but only when I’m doing contact sports (martial arts or scuba diving). But even if I had never worn contacts a day of my life, I’d be eager to try the Xpanceo solution.

I think the company is trying to compare oranges to Apple computers.

The full pitch deck


If you want your own pitch deck teardown featured on TechCrunch, here’s more information. Also, check out all our Pitch Deck Teardowns all collected in one handy place for you!


Software Development in Sri Lanka

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