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eBay enters trading card commercial agreement with Collectors, acquires Goldin | TechCrunch

April 19, 2024 12:08 AM0


As eBay continues to invest in the trading card space, the e-commerce company announced Wednesday three significant commercial transactions with Collectors, the parent company of PSA (Professional Sports Authenticator), the third-party authentication and grading provider in the collectibles industry.

The transactions include a trading card commercial agreement that aims to provide trading enthusiasts a seamless buying, selling, grading and storage experience. As part of the partnership, eBay and PSA plan to introduce a “customer-centric product experience” over the coming months. Plus, PSA is launching a new service for customers to list trading cards on eBay as soon as the card is graded in order to accelerate the selling process.

Additionally, eBay acquired Collectors’ auction house Goldin, a significant move that will greatly benefit collectors. The sale helps eBay expand the range of inventory for buyers as well as give Goldin sellers a wider audience.

eBay is also selling the eBay vault to Collectors, creating a new offering that merges the existing vault services. Launched in 2022, the eBay vault allows collectors to store trading cards that are valued at more than $750 in a secure, temperature-controlled vault.

The financial terms of the deals weren’t publicly disclosed. All three transactions are anticipated to close simultaneously in the second quarter of 2024.

“The deals announced today further our mission of reinventing the future of e-commerce for enthusiasts, and we are excited to partner with PSA to offer a simpler, more personalized experience for passionate collectors,” eBay CEO Jamie Iannone said in a statement. “PSA is a premier player in trading cards and collectibles with unmatched capabilities, and we believe our shared expertise will inspire even more people to sell, shop, and collect with confidence.”

Wednesday’s announcement comes four months after eBay partnered with sports trading card company COMC, which allowed eBay customers to easily digitize their inventory.

Last year, the company bought collectibles platform TCGplayer for $295 million.

eBay is acquiring trading card marketplace TCGplayer for up to $295M

eBay will now authenticate trading cards worth $750 or more


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eBay adds an AI-powered 'shop the look' feature to its iOS app | TechCrunch

April 18, 2024 3:13 AM0


eBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history. The company says its recommendations will be personalized to the end user and will evolve as the customer shops more. The idea is to introduce how other fashion items may complement their current wardrobe.

To do so, “shop the look” will include interactive hotspots that, when tapped, will reveal similar items and outfit inspirations, with the resulting looks including both preowned and luxury items that match the user’s personal style. The feature is powered by eBay.ai, and was developed in collaboration with the company’s Responsible AI team and RAI Principles, eBay notes.

Image Credits: eBay

“Shop the look” will appear to any eBay shopper who has viewed at least 10 fashion items over the past 180 days, the company notes. It will display both on the eBay homepage and the fashion landing page.

For eBay, the addition offers a way to showcase its wide expanse of inventory available for sale differently than before — and one that could potentially encourage more sales, if successful. eBay says it plans to explore expansions to other categories over time and will continue adding more personalization elements to the feature over the new year.

eBay isn’t the only one exploring how AI can improve the fashion shopping experience. Google last summer introduced a way for consumers to virtually try on clothes using a new AI shopping feature, for example. Amazon has also turned to AI to help customers find clothes that fit when shopping online. In those cases, the AI features were meant to help customers find the right fit or size, whereas eBay’s new feature is more focused on fashion inspiration — meaning finding the right style. That can be harder to do, given that personal style is subjective.

“Shop the look” will initially be available on iOS in the U.S. and U.K., with support for Android coming later this year.


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